ANTHONY KIM is back and joining LIV GOLF! NEW Fujikura Ventus Blue Shaft, Charlie Woods | Ep. 42

It was another eventful week in the world of golf! Charlie Woods played in his first PGA Tour pre-qualifier, Anthony Kim is back in the golf world and has an exemption with LIV Golf, and Fujikura is releasing what might be the best shaft of the year; the Ventus Blue with Velocore +. We also have special guest, Spencer Reynolds, join the podcast via Zoom. He is Fujikura’s product and brand manger and chats with us about everything that went into making the new Ventus and Axiom shafts.

#golf #livgolf #golflife

Content:
0:00 – Intro
0:44 – Anthony Kim
5:04 – Charlie Woods
9:33 – The Match
11:07 – Fujikura Interview : Spencer Reynolds
35:40 – Fujikura Recap
47:45 : Show & Tell
56:00 – Caleb is a Hoarder

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This one is a this one is the definition of a shank yeah the guy that did this to this putter should be put in jail I think right I mean no do not pass go do not collect 00 straight to jail welcome back to episode 42 of the

Loggerhead golf podcast right this time heck heck yeah uh today’s a very exciting one we have a special guest from Fuji cor uh Spencer Reynolds is going to be joining us um so for today’s episode we’re going to start with a little bit of golf news we’re going to

Cut into our interview with uh Spencer with Spencer from Fuji cor about the new Vore plus shaft and just Fuji Cor in general and then we’ll hop back in give us some thoughts and then uh finish with Show and Tell yeah sounds like it should be fun yeah good episode to here so

Obviously one of the biggest things to happen in golf you know in a while is Anthony Kim’s official return because it’s been rumored that probably once every two years there’s always been that trickling rumor there’s there’s an AK sighting somewhere you know starts to spark the interest right

Has he been seen playing go since 2012 apparently I heard that he’s been I heard a lot of money on like sideb games yeah yeah like local playing I’m sure he’s kicking it a nickel with people he’s rubbing elbows with oh yeah yeah now it’s i’ heard it’s been rumored he

Was going to play at Liv Sai but is it official now off next week right yeah um I think it’ll be interesting cuz they did not sign him they’re allowing him to play in the event so it is not a guaranteed your on live uh contract yeah

He’s he’s not joining a team right he’s playing as an individual with like a some like a special exemption essentially is what they’re giving him right M yeah I think good way to test the waters for him I think it’s a make or break moment cuz you know they always

Said Anthony Kim was like the next tigerish player um in my opinion he was kind of like Ricky Fowler before Ricky fer he was kind of this mysterious like he did like a he did like a white belt you know big Bel buckles big belt buckles yeah yeah it fun to watch back

Then guy that made those belt buckles was in Palm Desert when I worked out there nice like Mark’s golf I think is what it was I think the interesting thing is for most people that don’t know um do you know why he took the Hiatus from golf was the tendon injury right in

His thumb yeah okay it was a speculation he had an insurance policy correct yeah could be like 10 million or something like that no one million dollar a year payout somewhere and there and it could be it could have ran out and now he’s got some free money guaranteed

Live you never know obviously the time’s right for him to get back into golf right and that’s what he’s decided um some guaranteed money I don’t know I’ve always kind of felt like I think everyone especially because of how abrupt his his removal or or his his how

He left a game in the PGA Tour I think everyone always kind of looked at him with a little bit of Rose tinted glasses if I’m being honest yeah yeah I don’t think AK was as good as what he was blown up to be blown up to be he had the

Tiger cosign what’ he do win three times I think he’s got three wins on tour three wins yeah but yeah the what could have been just disappear it’s a big mean it’s a big wh if I think for for AK the biggest thing that helped out

His um Persona was how well he played at the Ryder Cup at Valhalla MH and then because he he left not too long after that right so the last memory golf fans had of him was him just stomping all over Sergio see in that singles match

And and kind of rallying the US to a win and we just always thought he’s the greatest thing since sliced bread because of that you know does he hurt himself I mean if he comes back and wins you know then hey adds to the lore oh

For sure I mean I hope he plays well in Sai I mean wish bad on him yeah it be definitely it would be cool to see him play well and compete well that’s why I like to use the Ricky Fowler comparison because obviously Fowler didn’t have a great tremendous start to his playing

Career but he was really popular amongst fans you know you know I think it was because he was like a character on tour right and I think that’s why AK he had some personality and I think that personality and he definitely Ricky played to the fans you know signed a ton

Of autographs being that guy well I think that’s why even though AK hasn’t been in golf what it’s been 10 years at least 10 everybody still talks about him once a year like we just said that random sighting and then golf gets exciting again so it’ll be curious to uh you know

See how he actually plays this week I don’t think he’s going to play Bad based on the swing videos they’ve actually showed but I don’t know if it’ll be Stellar like you know what we’re seeing out of Bryson right now I mean he hasn’t played competitively for a long time

It’ll be hard to really shoot low scores and compete you in a competitive round but I hope he plays well and honestly I hope he I’d be really I’d be really interested to see was it a legal thing what why how the PGA Let Live steal this

From them when they need storylines they need characters money I was going to say it’s a checkbook I think got money money sitting around they they could have talked about something well what do you guys think about Charlie feel bad for the kid yeah yeah I uh I’m going to

Come at it from a parent standpoint you know the guy’s the young man’s 15 years old yeah he’s a good player he’s proven himself to be a good player the he’s under the magnifying slope magnifying scope because of his dad absolutely you that’s not fair to

Him you know it’s it’s his home it’s one of a it’s a HomeTown event for him good opportunity for him to get the experience and growth factor in his own game M but the kids 15 years old playing from 70 probably 73 plus hundred yards

You know I I yeah he hits it a long way but you know that experience is extremely valuable let’s reference to what are we referring to Charlie Woods qualifying for trying to qualify for a PJ tour PJ Tour event played in a pre-qualifier more important to me than

The yardage the course conditions you know being that age but I mean he’s prepared for this being Tiger’s son but the fan distractions you know you put you put anyone in that place yeah mentally it’s hard to focus on a golf round I mean if somebody’s trying to

Steal something out of my golf bag I’m probably going to make a 12 on a par for it too you know yeah I mean you have spe like yelling at people for jiggling change pre-qualifier I mean all of us have played well some of us have played in pre-qualifiers before and never well

I’m no I’m nobody so never once has anybody tried to like come up to me and get me get an autograph for me during some to me darl somebody I appreciate that you’re special darl um yeah I mean it was just a like almost a circus following him right he

Had like 50 60 fans falling around um people trying to get souvenirs from him out of his bag and around trying to get autographs and one story was that a grandmother had pulled her granddaughter out of school so that she could he she could get her to meet Charlie like

Introduce her to Charlie yeah trying to set her granddaughter up on the date marries still I can’t say it um but even the Great Tiger Woods you know when he got that exemption um when he was like 16 I mean he went 72 like 75 or something

Like that missed the cut and he’s arguably one of the greatest players of all time and now he’s got Charlie who’s never claimed anything he’s he’s Tiger Woods a son you know going out there and yeah I mean I will say it to to their credit I mean I I don’t think Charlie

Has ever said that he’s a great golfer Tiger’s never mentioned anything about him being a great golfer like all the expectations for Charlie have come by us the fans exactly fully from the fans and the media right so we’re putting a huge expectation on him um it just feels like

It’s like he’s Zeus’s son yeah everybody looks at Tiger like he’s you know I think if he if he stays mentally healthy and doesn’t just go the Hollywood Sun route I think he’s got a big win there because there’s so much pressure where I think someone like John Daly son has a

Much easier route to become a strong winner because he’s a big name but he flies on the radar he’s gotten to be he’s gotten to college and not gotten you know mobbed like Charlie is yeah yeah I agree with that well I think the the part of the story that’s not being

Told that’s really unfortunate is the guy that Charlie was paired with um I don’t know if you guys saw the interview cuz they asked him what actually happened during the round and Charlie actually came out and said you know even when I had that blowup hole or I was

Playing bad that a playing competitor kept me encouraged he kept me focused told me not to worry about it don’t let them distract me so when you’re in that moment especially at his age like let’s forget that he’s Charlie Woods a 15-year-old kid in a golf tournament

That’s being harassed by at least 10 to 20 of the 50 people that were following right and your competitor who’s also trying to play his way into a Tour event is encouraging you and trying to to actually push you to just kind of block it out I mean I think that speaks volume

On his character yeah and that’s what the game’s about I mean that’s that’s good I was defin that’s kind of a characteristic of a golf like yeah you’re competing against each other but you’re also competing with each other too I mean you want to beat the guy’s

Brains in but you don’t want him to have uating circumstances like contributing to that right wishing ill on the other players is bad it’s bad for your scorecard most I want to beat you but I want to beat you CU I played well yeah absolutely and other news what you guys

Got I think that’s all the the fun stuff at least what yall think of the match last night yeah I didn’t watch it you didn’t watch it that didn’t even come close to watching it I saw Roy shot yeah I think Roy enjoyed it right he played pretty well he

Won SK except for two I think saw a clip of Hana hitting a hybrid out of the bunkering one four maybe I don’t know I saw Hamed like takes some fans one iron from 1995 to hit it on the driving range yeah I mean literally that’s the only two

Shots I saw was so busy last night I did think it was interesting um I didn’t get to watch much of it but with the night Golf and I didn’t actually think of this this is just kind of interesting to take they were struggling with their yardages right because of like the temperature

Changing it with the sun going down and getting darker and like the due settling in and like you don’t think about like atmospheric changes right and how it affects your golf ball but it was having a good effect on them and you they were having some surprises on golf

To me a much more interesting night golf round when good good did the uh the live feed night golf thing seeing the switches from like the guys who were starting in the daytime to then it getting night then getting cold and watching how they just couldn’t figure

Out anything and the green reading at night it looked like cuz I think everyone of that video except for the the Wilson Paul’s guy team they couldn’t putt to say their lies I think night golf problem that’s another challeng you know night golf when that do settles on

The green the Green’s going to get slower and the break is going to change too you know absolutely there’s particles of water the ball has to roll through so well awesome well we’re going to cut into the interview um got some really cool takes from Spence over in at

Fuji so this was a fun one for us we really appreciate thank you Spencer coming on and uh giving you guys some information yeah I love that it told me it was recording then gave me an option to leave the meeting like no I ain’t doing no that’s

Going to be a no for me dog I’m out yeah that’s it we’re excited to announce today our special guest from Fuji cor Spencer who is joining us live I can’t do it we’ll do it live okay we’ll do it live uh from Carl’s Bad correct correct perfect nice how we

Doing Spencer yeah all well how about you guys rainy day here today sucks but yeah well we don’t get too many of those in California except the last three weeks it’s been raining pretty much every week so it’s it’s Armageddon out here but big bears popping right now that’s right

Lots of snow up north that’s good so one of the biggest questions that we want to kind of lead into is why is why the name Ventus um you know when you guys came out with this series of shafts obviously when you hear the name Fuji cor the

First thing that comes to mind is speeder you know that’s kind of the Legacy that’s been built upon so when you guys created this new family uh what made you guys kind of deviate from creating a new variation of speeder with the Vore technology uh and actually go

To this Ventus name yeah I mean there there’s a few reasons we did it um partially is uh speeder has been a Japan product for a long time that we’ve carried in the US and and fujur is definitely Japan company and this is our branch in the United States uh and

You’re 100% spot on that speeder has a great legacy and a great brand history within our company um but we we were kind of ready to venture out a little bit and try something new and a lot of that came from anytime we talk about doing a new brand of products so whether

That’s you know Atmos Ventus Axiom whatever that is when we come up with a new brand it’s usually backed by a new technology and when we feel like we have a new technology that sort of warrants the birth of a new product line then that’s really when we have that

Conversation so when you talk about a product like Ventus and you mentioned voree technology that was a a big advancement in us on a technological front and so we just felt like it deserved its own kind of time in the sun its own name its own brand to go with it

And that’s kind of how Ventus Ventus was really born versus just doing a speeder product that had that Tech in it um we wanted it to be its own thing and and kind of stand up on its own and here we are six years later and and still going

Strong so uh hindsights 2020 everybody looks like a genius when you look in the rearview mirror but you know um we’re happy with the decision obviously it came out great for us but that’s really where the ideation comes from and you know I I can even and kind of give you guys some

Insight as to how we come up you know with new products as well um we run a really small team here in the US we only have about 24 employees and that includes everybody from engineering sales marketing shipping kind of the the whole thing so we run a small team here

And when we look at new products um it really kind of starts a lot with a tour influence and that pyramid of influence trickles down all the way to us um at the consumer level but you know we’ll get feedback anytime we’re looking to create a new product from tour and say

Okay so what’s going on out there how are we doing you know what are the battles we’re winning what are the battles we might be losing what are some products we’re missing if is that bend profile is that the skew mix isn’t quite right you know what’s what’s what’s the

Hole we need to fill here and we take that information and we we give that information kind of to our engineers and we say hey here’s here’s kind of what we’re thinking here’s what we’d like here’s some profiles we’d like to see some performance characteristics we’d

Like to see and what can you do and you guys see the Enzo cameras here you know behind me that’s a a big piece of what we do here at fujiura uh it’s a 10 camera motion capture system and we just have you know better part of a decade

Worth of player data and what that motion caption system shows us is exactly how a golf shaft behaves during the golf swing so how it bends deflects twists droops and we see that on a microscopic level we throw you know slow that down to a few thousand frames per second and

Look exactly what a shaft does and and so armed with that data when the tour team comes to us and says hey here’s what we’ like we can go to that database and say here’s some products we’ve created here’s some things we’ve tested here’s some things we know work and what

Ends up happening on on our end is we have a faster way to prototype product so instead of just the pure trial and error method we have a lot of data and a lot of science behind it we can marry up those requests um with you know prototypes that really make sense and

Vet out then we’ll take them produce them test them again and you know nine times out of 10 we see the performance metrics that we’re looking for so after we have a product then it kind of comes a conversation that you guys started this podcast with is how do we brand it

How do we want to sell it what do we want to call it what color do we want to paint it you know what’s an easy story to describe to Fitters and customers and how do we explain the technology in a in a player driven way so that’s really how

We start and then that conversation goes all the way up to how we brand something which is how you come up with a name like Venus and a in a technology like Vore but that’s that’s kind of the full process start to finish very cool can you explain a little bit

About the the velor technology that is specific to Ventus and with the new generation the velor plus and the differences there yeah absolutely so what Vore really is is it’s uh it’s an ultimate stability platform is the best way to to talk about it and what we’re

Doing is we’re using ultra high modulus High tonnage materials that run the entire length of the shaft so in that original Vore recipe we kind of talk about 40 ton material and Pitch 70 ton material these are materials that can take a lot of stress and load in

Multiple directions so it makes for a very sturdy platform now historically you’ve seen those High ton materials be used in golf shafts but it’s really used selectively so maybe it’s just in the tip section to cause reinforcement maybe it’s in the midsection maybe it’s in the

Handle but what we found is when you start to push that full length you really just make the shaft that much more stable and what we’re trying to do when we talk about a shaft being stable is you know we know that the shaft is going to move through space and it’s

Going to bend and deflect and twist and all these things but we want to be sure that’s only affected by the player we don’t want the shaft to do anything out of bounds anything that we don’t expect that’s not player driven when we do that we make a more consistent part and a

More consistent part leads to more on Center hits and that’s where we see increases in ball speed so we talk about a shaft being faster than previous generations of shafts that’s where that comes from the ball speed is really a byproduct of us minimizing misit shots through

Stability so I mentioned it briefly but we came out with the original Vince blue on tour in 2018 it came to retail the first part of 2019 and then later that year we added the red and the black profile to give a three profile family it was sort of time to refresh it

It was time to revisit it uh graphite composite technology changes a lot materials change a lot Innovation happens a lot very quickly so six years is a lot of time with data from Enzo with player testing with product testing and we kind of learned a few tricks that

We wanted to to improve upon the original width and that’s where V cor plus really comes from we take the key ingredients that made Vore so popular and so successful um and such a high performance part we enhance those materials so we take those key materials

And sort of push them to the next limit that can mean anything from how we lay the materials out to the tonnages that we use you know we got a few levers we can pull and then additionally we added a third material to the bias core of the

Shaft to really improve feel to go along with performance so one thing we really adamant about Fuji Cur is we can make a technologically very sound shaft on paper and it can do all these things we need it to do but at the end of the day

We need it to feel good for players to really adopt it and sort of take hold of it so the biggest change between VOR and VOR plus is we are changing those materials a bit enhancing the way that we do layouts kind of sharpening the way

We design the shaft then we’re adding a third material to the mix hence the plus we are adding another material to it and then what we saw in testing was the same thing I spoke to you guys about when we increase stability that much more we increase ball speed and as a result

What we’re left with is a product that has a similar bin profile same launch and spin characteristics as the original blue but we’ve cranked up the ball speed and we’ve cranked up the consistency a little bit so uh from a fitting perspective it fits right in line with

Our you know we have the Ventus TR Parts which are a little bit stiffer uh a little bit lower launching lower spinning this sort of takes the place of the original so these two can live side by side along with TR and we end up with a really strong family of products that

Fits a whole lot of people which is great and if I could ask a quick question not a Sidetrack you were you know when when explaining the stability aspect of the Ventus product and basically how you don’t want the shaft to be the effect the the player would be yeah um just as

Long-term Builder I hear this argument a lot maybe you could weigh in on it sure does changing the spining of the shaft the orientation or some might even call you know puring the shaft does that have any effects ill effects or otherwise on your vent’s product you know for us um I

Will say that that there is a place for puring and spining in that if the consistency of the product that you’re building is not 100% congruent throughout every piece that you’re building there’s some benefit to it on our end uh we want to make sure that that’s not really a necessity when

You’re building our product um you know we’ve taken our products we’ve run them through a spining machine and the sticker comes out in the same place every time which is exactly what we want um we always defer to the Builder I mean in our in our case what we can do is we

Can build the most consistent part possible uh the most concentric part possible so we want that shaft to be able to be thrown in built without that extra step some Builders prefer it some customers prefer it and that’s totally fine um but yeah what we see is we want

To make product that is consistent enough that that’s not really a necessary step it’s more just at the behest of the fitter of the customer yeah and I will vouch for your product um building a ton especially of your upper level product your your stickers are pretty much dead on they’re right

They should be um even if you know minimal variation but yeah I just I wanted to ask that to see because I’m seeing less and less of a need but it’s still something we check in every build but then you have some people that it’s

Pushed and it can be an added charge and sure just yeah on our end we we want to make sure we make a product that doesn’t need it so to speak but right we also leave that up to the Builder and the customer if that’s something they want

For peace of mind or or for you know that added checkbox and God bless so you kind of build the most consistent product you can build or part as you use the phrase and then it’s up to the Builder to do with that as they do yeah

I mean the thing to remember with golf shafts is uh we’re just a component right uh you know our product doesn’t work without a head on one end and a grip on the other so what we can do on our end is make sure that the product we

Produce is as consistent and as high quality as possible and then we leave that up to the fitter and the Builder toate create that marriage of the right combination of shaft and head and grip and whatever it is that really resonates with a player and unlocks sort of added

Performance so we know that there’s additional variables that we cannot control so what we do is we keep a really tight control over everything that we can control and that’s everything from you know performance quality materials that we use all the things that you’d expect yeah very nice

Yeah I think that speaks volumes for what we see in the bay as Fitters and as golf professionals I mean when we go in the bay we have confidence and fitting your product it’s it’s going to perform how we expect it it’s going to perform

How we expect it to and we know the profiles of the shafts and we know that when we put them in this shaft it’s going to perform like it’s supposed to that’s what we like to hear we do a lot of testing on our end to try to ensure

That so it’s it’s awesome to hear that’s there something you kind of hit on earlier with like the Enzo and like how it works and you were talking about like each shaft has a different way of bending with how you guys are using the Vore a question that a lot of people may

Not know exist is can you explain like EI curve and kind of how you guys use EI curve with Enzo and how that blends into these shafts yeah a little bit so EI curve is an interesting it’s it’s really just a simplified way to look at a chart

And see where a shaft is stiff and where it isn’t stiff so most shafts kind of have a pretty congruent what we call smooth EI curve to them sometimes you’ll see shafts where there’s a lot of added stiffness in specific sections you kind of get a little wave or a little dip in

That sort of tipto butt curve one thing that we talk about more so than eye curves I mean that’s a standard measurement for us we want to know how it how it Maps out of course but one thing that you’ll see us talk a lot about especially from the fitting

Perspective is we talk about what we would call a simplified Bend profile where we’re really just addressing three sections of the shaft you know there’s a handle section a mid and a tip and what is the firmness or stiffness in those sections where that’s really beneficial

To us is we feel that the the shaft is the timing device of the swing and so we start to analyze how a player swings the golf club and that analysis for us is where does the shaft need to bend during the golf swing so a prime example would

Be if you have a player that has a really aggressive transition so from that kind of top of the back swing and down U we see players gravitate more benefit more towards a shaft that’s much stiffer in the handle section to sort of maintain that angle on the way down um

We can see players at the opposite if they have a smoother more deliberate transition you see a softer handle section helps them feel it and really that transition is where a lot of players describe what they call all the feeling of the shaft and what their experien is it’s a shaft loading and

Unloading and so you’ll see this a lot with players that play profiles that might be too stiff for them and they do it because well I have to play a stiffer shaft because I have XYZ miss what we find is like you can’t really feel what you can’t load so some players don’t

Want to feel anything in the shaft they want it to feel very boardy and stiff some players like a little more action a little more liveliness to it a lot of that takes place in the transition of the swing and then you can see blends of

That as well so if you look like our Ventus red product it’s softer in the mid to tip section to create a little bit higher launch but it’s very stiff in the handle section that’s us playing with a balance of if the shaft is going

To have a lot of kick and give well we need it to be stable somewhere otherwise it gets too wild and loose so that’s why you you start to see it’s Focus so diligently on handle mid and tip stiffness that simplify Bend profile and those are things that may or may not

Reveal themselves on an EI curve but we can more diligently tackle them and explain them and then even when we moved into Ventus TR we not only talk about Ben profiles we talk about torque in different sections of the shaft versus one overall number we can say it’s this

It’s just in the tip so that’s kind of that’s our barometer for how a shaft’s going to perform in the Enzo Studio we’ve built kind of The Gauntlet of shafts we’ve done everything from Ultra lightweight to ultra heavyweight to super low torque to super high torque and you know we and everything in

Between so we have these really good me of what those products do and where the sort of point of diminishing returns you know what what torque is too much torque What torque is too low of torque and what are the results of that very interesting I say to your point about

The different profiles like where they’re stiff at when I’ve played I started out with Ventus black I went to I’ve played Ventus blue Ventus TR blue Ventus red so like I’ve kind of thanks for your support I’ve kind of experimented around with those a bit uh but to your point A

Lot of times and why I’ve played so many profiles within the Ventus family is because of how that shaft feels when it loads and that I’m someone has a pretty aggressive transition U and I’ve actually kind of found for me even though I have an aggressive transition I

Like to feel the shaft load a little bit more yeah so I’ve started moving away from the more board feeling shafts IE like the black into the blue and the red um to get more feel and that helps me time that up a little bit so yeah those

Different Prof great example of a player that you know is kind of like a TR blue type player right so it’s kind of that same overall feeling but we stiffened up that handle section for players like you that said you know I had to move into maybe aventus black because the blue was

A little too soft I mean I like the feel but it wasn’t quite there so that’s an example of us attacking specific sections to create better feeling performance for the player versus just making the overall Parts different and that’s probably why the TR blue stayed

In the bag for the longest yeah glad to hear it if I could just find a builder here at loggerhead to put this one that we just got today into my drive ever I got today sir we’re a first come first sh business we do have an Express fee if

You want to that’s fair jump no I’m excited to try the new V Vore plus and the Ventus blue it’s uh I’ve been toying around with it and like Caleb said the black to me I just a little boardy and then getting the blue I could feel it a

Little bit more I kind of have that Sergio type lag yeah and and so I kind of have delay the the load a little bit but I I I really like the blue a lot yeah all the products are very good Spencer I was curious you mentioned

About the Enzo and the the the data y’all have collected from the tour how do you see differences in the profiles and the information you collect on tour versus the typical golf consumer yeah I mean one thing about tour players is they hit it the same pretty much every

Time and an interesting consistency yeah a lot more consistency but what’s interesting is during product testing we have a full-time product tester uh that oversees Consumer Testing here at fiur it’s a little bit of a rare thing in the Sha world oems do it a lot which is

Great but you know we really take player testing pretty seriously and we test of all skill types and ball speeds as well right because we we really really do want to make product that absolutely is an ultra premium product that performs at a tour level but performs for anybody

Right um you know as long as the profile on the weight and flex are correct um it’s interesting during product testing oftentimes when you give better players new things to hit you really only get about three shots with them before they start to adjust to the shaft and so

Where that gets trick is you can have a player hit 10 shots right and you watch the ball flight it looks good and they hand it back they go I don’t like that and what happened was after about three shots they had to you know I had to hold

On to it to make it not go left I had to do this do this do this so you really only get a handful of shots with better players before they’ll start to naturally adjust to the equipment yeah we see that in fittings as well yeah for

Sure and then same thing as fitting you know you get the ramp up method and what we’ll see sometimes with better players is they’ll hit one shot to get a sense of it a second shot to confirm it and the third shot they’ll usually go after

It a little bit more yeah they try something new yeah and if it gets Wayward after they go after it you know you’ll see the ball speed drop back down because they go from kind of freely swinging it to trying to control it right uh if they go faster at it and the

Shaft holds up then you’ll see them maintain a faster ball speed kind of through the rest of the test so you know it’s it’s a it’s a tricky thing we we take all those things into consideration when we’re running testing when we’re doing Enzo testing is that there is

Player fatigue there’s player ramp up there’s players adjusting so we try to get as much uninfluenced raw data as we can understanding that things are going to you know there’s there’s there’s variables that are going to change in the testing perfect very interesting So speaking of Vore obviously there was a

Iron shaft that happened to pop up within the last year that we’ve had a lot of success with called Axiom that’s right um yeah that one was a labor of love that that took a while for us to get it where we wanted it and and the

Reason was we knew knew it was going to be we knew that the technology would be great throughout the bag right but we just had to figure out you know how we’re going to lay that out and how if we’re going to put V cor on any product

It has a sort of deliver on the key variables which are increases in ball speed and and tight and dispersion those are kind of our our big our big cues and you know irons are an interesting one because you’re not it’s not necessarily like a driver it’s not really Home Run

Derby you know you’re looking at a club that people hit shape shots with half shots three4 shots full shots it need Turf interaction to think about 100% And you have to have a sha that stands up to an aggressive swing and also isn’t overly stiff on sort of partial shots so

That one was was tricky we got it right we’re we’re thrilled with it it’s been really good um but yeah that that one we wanted to be sure was was spot on before we rolled it out so it’s it’s cool to hear you guys have had success with it

Um and and graphite gives us a lot of options that steel maybe doesn’t you know we can do a lot of uh performance things that you know steals kind of an isotropic material so if it if it gets stiffer it gets heavier those things kind of work together and in our world

We can stretch that relationship a lot wider so we can make lighter products that are stiffer and and heavier products that are softer so right you know we get a little bit more freedom there which is really cool when you’re talking about irons so we’re seeing a

Lot of players that were were fitting into this axan product do you think that you’re going to start to see this transition happen on the PGA tour having a lot more PJ tour start to players slide into this a product I think the interest is there

For sure I think that um I think that that kind of wide tour adoption will take a lot of time and I think it’ll take quite a few different Ben profiles frankly to to get there versus Just One Singular 125x because you’re going to have players that are are going to want

A board your feel you’re GNA have players that want a more penetrating ball flight and XYZ and and we would want to support that correctly so that’s why when we launched axing it was very much to Consumers and dealers and it was a very opposite approach of what we

Usually do we usually kind of go t or down this way we kind of went consumer up um but it’s been cool because we’ve had a lot of interest from the tour and and that means that they recognize the technology and they’re they’re curious about it so it’s it’s not something

We’re ruling out um but if we want to go down that road it’s going to take some time and it’s going to take a some different some different models as well and to kind of picky back off of Daryl’s question as the Builder and the main

I thought was always the reason why you weren’t seeing a lot of composite stuff hit tour was the the counterbalance effect I know axum tried really hard to swing way like steel anytime we’re getting into the heavier ones like your 125s um you’re still seeing a difference

Um in the swing weight scale itself behind the 14inch fulc point but also some feels in the swing um are y’all going to keep digging on that what was the thought process behind that when building that shaft how close do you think you are to just replicating the

Ste we remember so that some good players don’t get tricked with the new feel yeah when you talk about graphite IR sha there’s two ways you can two or three ways you can do it one way is just a two iron blank where you’re talking about your your tip trim and butt trim

Go through the whole set you can do individual links uh individual designs what you would do you know like that’s kind of the way steel does right you have a a two through pitching wedge designated shaft and then what we did with axim was sort of a hybrid of the

Two so you have uh three parallel sections and that was to get more constant weight throughout the Set uh there’s a few things at play there one is it’s a little bit more skew friendly for our dealers right they’re carrying less products um but we also wanted to

Be sure that they they perform as well as they can we weren’t going to sacrifice that for performance but to your question you know do we push that envelope and start to move more into taper tip and individual designs and things like that yeah there’s definitely

A place for that and that solves a lot of those issues as well so right this is kind of iteration one we’re psyched with where it’s going and immediately after it launched we started discussing changes we want to make and that’s kind of what we do with every product so

We’re always we’re always innovating and moving stuff forward so we take each little piece and we get a little bit better each time and and that’s that’s something we’re not GNA not going to step back on no great job I mean I really like the the long mid short 370

Gives a lot of work for the builders to to play with a lot of stuff so great job glad to hear that that’s awesome hey thanks got it guys hey that was like 30 minutes on the button oh yeah was yelling at us in the background I

Felt yeah you were getting a rapid up sign off camera was flashing red lights at us and everything I love it I love it well I appreciate the time uh thank you guys for for letting us do it and and we’ll be in touch if there’s anything

Else you need let us know awesome we enjoyed it Spencer I didn’t hear the the CH well we appreciate Spencer filling Us in on the new Vore plus and all the Fuji cor technology and how they they make their shafts and Enzo proprietary you know that camera system just super cool

That was like one of the cool things to hear from an how they almost can formulate a new shaft before they even put something into testing well and them talking about or and Spencer talking about their design process and how they kind of work through that um a couple of

I thought interesting points through that is that how when they want to design any product typically that design process starts with basically a problem to solve on the PGA tour right there’s a a need for a certain profile of shaft a Bend or something that a player on the

Tour wants and they start working with Enzo and and creating a new profile yeah uh and then that process kind of triculate down into the consumer lineup right um so that was interesting to hear that I also felt like how the uh development of axium that was the cool

Flip side that’s cool was basically flipped right that that process started with the consumer was the first time that they actually went from a consumer forward to bring that product to which I think Market I think golf’s money should be there that’s that’s your customer that’s everything that’s who’s

Spending the money you know that’s who’s buying the tickets to the pro events I mean you know and they took their time with it you know they said it took over two years in development before they brought that product to right to the market so well composite’s a composite

Iron shafts is a tough game to it’s such a wide open area now with like composite material they can do so much with the shaft and and it made sense too with what Spencer said is how we’ll we’ll see that axim start to trickle into the PGA

Tour right and what it’s going to take for that to happen is more profiles more Bend profiles and different B shafts of different specifications but I still I wish we could have dug in a little bit more with them we didn’t have a ton of

Time but like for me it’s the the the waiting the FI difference we can do so much with composite right but until we can create a product that maybe just drops in you can’t tell swing weight wise balance wise counterbalance wise that it’s not steel it’s going to be a

Harder transition for some of the lifelong steel players versus your newer players never going to have that hold up you know that hangover for it yeah I think some of that too comes back to the the head manufact like the the Iron Head manufacturers well I mean to make it

Easier on the build side yeah heavy heads are great but when you have something like you know something that’s heavily counterbalanced like like we’ve talked I think prior with your build oh yeah when you know because of the F component of the scale and stuff like

That you have you already have a heavy head let’s make it heavier but like if if you’re searching for D4 but Translating that from a X100 steel like that’s D4 and then you put it on a counterbalance shaft and it’s C9 and you still want to go to D4 you’re going past

That and then at the ball you’ve got like this anchor down there so it it still changes the feel through the overall swing yeah yep what were some of our thoughts on what Spencer mentioned about velor plus well I’ve got a thought like before that too

Is he kind of said it without saying it directly U but there’s this phenomenon that’s being passed around in the golf industry called puring that a lot of companies are charging a lot of money extra for he said it without making anyone angry at him is that when they

Designed this product Enzo uh you know that camera system and their manufacturing tolerance essentially proves that their graphic 99 what was it 99 98% or something that the graphic is placed on the spine of the sh yeah and that’s why puring to me is frustrating spining finding that spine whether the

Manufacturer does it for you you check behind them or it’s not done you find it that’s always been a thing in building this new fancy word of puring in some product you can’t pure La golf is one that said hey we independently verified that you do not need to do this well I

Mean he even mentioned it too that their job as a company is to provide the best part right part possible and I mean there are a shaft company that’s the only part they focus on is that part the shaft they still have to have he even

Said you have to still pair it with a a club head and a grip yeah and then he said the Builder is an important part of process but if I’m pay as if I’m a consumer and I’m going to pay $350 for a driver shaft and my Logos got to stare

At me cockeyed I’m looking at them saying how good was your product yeah you know so I hope that I hope they can get it right well I think that’s where we’re at with like this whole YouTube golf thing is everybody does so much research now on YouTube is they’ve had

These marketing ideas pounded in their head versus like Max hom is inside the top 200 in the world is the only player on tour that has anything pered and the top 200 in the world mhm so if you’ve got the best the one out of 200 correct

And that’s cuz guess what it doesn’t matter you know well they did a lot of research with it back in the day with the robot testing and stuff like that and it was a a dispersion both left right and your distance dispersion somewhere like three and a half to four

Yards of variability could be a lot but now that 1990 years W as good or consist nice of Spencer to kind of bring that up to talk about like how the shaft’s made because it’s really important when you’re investing $15 in an axom or 350 into a venti I know that you’re actually

Getting a quality product not just a product with an expensive price tag right which brought us into the Vore plus right and not just in the puring spining stuff the quality of their stuff I’ve seen it um through all the builds is the how close the cpms are together

And stuff like that you’re not starting with something that’s like going all over and you’re having to make a lot of adjustments you know you have a married package you know four through Gap wge when you ordered it yeah build stream you have a product that’s easier to work

With you know you smile a little more when you get the good parts in and you know for our listeners this is why we tend to gravitate towards Fuji shafts yeah so they make a really good product um more specifically toward the new Vore plus kind of what I’m interested in with

It and and what Spencer alluded to was that through that product obviously they’re calling it plus because they’ve added some additional technology there new material um but part of the side effect of that is they are touting a an improvement in feel mhm so that’s what I’m looking forward to right and I

Always I already thought the the velor the original Ventus felt pretty damn good right it’s a good feeling shaft so I want to see how that that feel is going to be translated to the new product so what I’m looking forward to is testing that that new shaft and

Seeing how it feels yeah just having a improved feel usually means a new feel so some customers were non vore it’s like it was a nonstarter might find themselves in the plus series because of a different feel that they like yes cuz where it fits in is you’ve got your original Vore blue

Which is you know the OG profile he said 2018 is when the Prototype came out 19 launch and then you have TR which is a you know basically a Ventus blue and a black combined so that firmer feel hand right in the middle of both of those so

You’re getting the the stability of what the TR was offering without sacrificing any of that uh you know loading Factor because the TR is a little bit more boardy where you know just what little bit we hit it yesterday I got to hit it I mean you could definitely feel the

Shaft load a lot more easily than like I play a vent’s black TR 5x in my driver and that blue is a lot smoother profile yeah than what even that black is so I was able to feel it come off the face a little bit more I I was going to say and

Obviously too the the implication with them introducing the new Ventus blue velor plus is that they’ll eventually introduce there’s going to be other a red and a black line out right I think what I’m most excited about is the they have a 50x in this in this package as me and you have

Both been playing really light driver shafts in the last six months I’m excited to be able to get some belore technology we’ve both already commented up we want that what’s even cooler is on the the lower end of the spectrum they have a R2 in the 50 Series right they’ve expanded

The lineup a little bit as well they’re going from 50 I think it’s 54 an R2 to 996 G with the 9x and then they’ve got some TXS sprinkled in there so instead of just coming out with 5 or six weights across you know they literally came out

With every shaft for your Woods package yeah yeah well I got to hit it yesterday in the my new qi1 and the smoothness of how it loads when in my transition cuz I don’t like to for anything to feel real boarded so that’s why the Ventus black didn’t work for me

Right um because it was too boardy from the top of that transition point this loads a lot smoother it feels softer not as harsh in the hands but then it has a lot in the tank at the bottom of the swing and it just feels it makes the

Club almost feel like it’s softer at the bottom so to you it feels more responsive it feels a lot more responsive um in the bottom especially in the bottom end through impact and I had a friend of mine I won’t say his name because I don’t want his head to

Get too big but I I put him in that shaft too to try it out and he was literally 8 yards right away you know 4 mph faster ball speed eight yards longer you know from his his driver to just changing shafts right so he has the original stealth I think that’s the

Biggest thing with shaft technology is used to be in those x’s and TXS you were swinging rebar you didn’t get a lot of feel now you can feel them working for you in your swing which is a really cool thing that’s happened over the past four or five years it’s just getting better

Yeah yeah I was going to say as these companies continue to use the really high performing composits we can have F but with a lot of stability which is what we didn’t have no no you get the best worlds now yeah I guess I should say six years ago when before the first

Vore came but I’m going to make an early call here I think it’ll be the number one wood shaft in terms of fairywood on tour Baron yeah you think so on tour yeah and I think from a selling standpoint as soon as they get the red

Out to retail if that’s going to happen which it probably will um I think that’ll kind of trickle into consumers CU I’ve pretty much played the same three-wood shaft setup I mean I think with most players when they find a three-wood setup that works they don’t change yeah I’ve played pretty much the

Same shaft profile for since I’ve played golf and just the 253 golf balls I hit yesterday with that plus I can still feel like it’s really rigid down there it’s going to sound really weird it just comes off like a firecracker like it feels like the face is whipping through

Even though we can see with G you know our cameras in the teaching Bay it’s not moving right but it feels like it’s giving me just a extra little extra pop that’s I feel it felt like a whip crack down the bottom so it was nice I’m really excited I currently play the

Original Ventus blue 7x and my 3 wood um and now so I’m looking forward to see how that 7x feels in a three the new one feels in a three-wood the seven and my five wood it’s different cuz you’re attack you the way that you attack the golf ball is completely different the

Way I load it not that I’m necessarily looking for an upgrade in the three wood but if it is an upgrade you know you bought like all of fujiura pack I’ve got a pretty full fitting pack you single-handedly kept them in business over the last year why not add to it right

Exactly so a lot of cool stuff from from Spencer and from fujiura we want to jump into show inail now yeah and I think what’ll be cooler too is you know we’re actually going to have a full review of the coming out about so you be sure to

Tune in for that we’re going to try to get that out this week as well DJ’s been a little while since You’ been on MH so we have a selection of images some some golf related stuff we’re R it rank them we’ve got birdie par bogy I say par is

It’s okay lukewarm birdie is it’s cool bogey is it’s maybe cool but not your thing mhm and then flush and shank are the the special one-offs like it’s either the greatest thing ever or the worst thing ever sounds good yeah this one might be in one of those categories oh come

On I could tell you the left one looks better than the right well this is the same putter I’m I’m definitely hoping that’s the after if this is the after yeah that’s really not very well that’s tough um Kyle what do you think about this one I feel like you would have some

Strong opinions about this well the first thing that came to mind uh just based off the shaping of the neck and then actually I was typing in um I would have to do more research before like saying it is I don’t know that that’s authentic yeah I’d agree the neck of the

Putter the way it flows typically with Timeless is the the neck doesn’t look that sloppy and they’re normally welded well not all of them are welded that so I actually sent this one in this is an authentic Timeless whoever purchased this putter um butchered it yeah yeah they had the

Clover stamped on it they did stamping on the face and the sole as well too and then and then painted it white maybe that’s why the neck looks so weird right there in that curve yeah so you see like and they had to face REM as well too did

They pay someone to paint that had to have had to have so now I guess someone else has picked it up and it’s having it um refinished and Welding in all the stamping and and trying to get it back to as original as they can yeah um I

Don’t know what are your thoughts on this one boogey boy py yeah a lot of people don’t understand what Timeless is and like this isn’t a $2 $300 putter I mean if you get one at the gallery they start at 4500 I was going to say whoever

Did this to this putter took basically a five grand putter took $5,000 wed trash can L it on fire the guy trying to save it I mean I’m good on that guy yeah I’m going to say like par on that guy but cuz he cleaned it up really nice yeah I

Mean but there’s only so much you can do I’m I’m going say this one is a this one is the definition of a shank yeah the guy that did this to this putter should be put in jail I think right I mean no do not pass go do not collect $ straight

That’s the toughest part about like our craft and stuff like that even with like some you know wedge stamping all this stuff and personalization was like when do you say like you can’t pay me enough to do that to this yeah personalization is okay I don’t have anything against

That but well I just did a quick search on eBay and the last shape of this Timeless sold for 11,4 $21 yeah that’s what it’s sold for cuz like I said at retail they’re 4500 5,000 people flip them but um this is similar to what Hadi

Uses so it’s very minimal but yeah over 11 Grand you would probably remember this cuz you’re like a Nitro Circus like banar Jared type guy remember like all that does remind me bamar J had like a Lamborghini the Lamborghini the purple one yeah and he just cut it falls all a

Like moon roof into it like on the side of the road um with h what is that Rockstar but yeah that’s what this reminds me of yeah boogy for me yeah I was going to say this is I’ll make a comparison nothing against LS swaps I’ve

Got an LS swap right but this would be like LS swapping your your Lamborghini or your Ferrari you know what I mean like why would you do it I don’t like technology going back in time all right so it’s a clear shank and uh we’ll go to the next one now get on

The guy clean it up whoever Reb bought this and clean it up props to you and good luck with it it that’s that’s the worst Timeless I’ve ever seen I feel so bad for that putter you know that guy was so stoked on it

Who like oh I love these are so cool the epoxy tables yeah I saw this picture the other day yeah this is an epoxy table like an epoxy River table but the the um they do replicas of golf holes yeah you got a golf hole in it right I well

They’ve done some like because I’m a nerd they’ve actually got like the Hoth battle from Star Wars and I mean this guy does incredible work yeah I need a guy in the woods for realism though I don’t know this is to scale right I’m not seeing both guys in the Fairway deep

We were saying it’d be cool if you like replicated like specific golf holes with them and stuff yeah like found ways to do uh if you could route it out to where you had like that show the topographical like the changeing elevation like a awesome like man cave table I don’t

Think the wife but this in the house but I think darl I think we need an upgrade for Studio yeah you know maybe the podcast table is like a I’m this one a birdie it’s cool it’s a it’s a birdie for me I like it yeah it’s a birdie I

Would say the same thing birdie I think it’s uh the man cave Furniture be pretty cool man or woman cave that’s probably if you’re a golfer your your sports room cave your Shack your manave yeah your Sheed whatever whatever it is do a in corner on tables you could have

So you could have what uh you know number 11 on the bar um number 12 on your coffee table and number of 13 on your dining room table oh yeah get the whole cornering right yeah that be cool so just cuz I genuinely don’t know

I’ve never heard of this is this like a a knockoff of a iron or is this like an actual brand in their making clubs or yeah know this is like no this is like an older almost like a national custom but not quite high naal like it’s a small

Batch kind ofan that made own almost gives a little bit of 680 kind of shaping just a little bit yeah it does have a little bit shaping in it where do they make them out of cuz I’m like KY I don’t know a lot about this um I’m a d I

Don’t know anything about this company yeah they look cool yeah let’s do a little res but I can’t I mean the overall I mean I love a good clean well it looks like good old school blade like I said looks like old titless 680 especially with the numbers there um

They missed out with not putting any nice barels on it though uh they’re made somewhere in Texas is all I can say or all I can find right now so essentially they were a hickory pron Classic Golf Club company it’s kind of a small batch

Um kind of like a tad Moore almost yep kind like a tort style company um so it’s a it’s a very obviously these are refinished it’s a very small small batch handmade golf clubs kind of company I mean I just say just looking at the build because I

Inspect tons of stuff coming direct from manufacturer and stuff like that I mean the way they turn the ferals everything is super clean like you can find from manufacturer where it looks a little sloppy so I mean visually I mean it’s kind of Middle Road I mean it’s like a

Definitely a par for me I I give it a birdie because I mean I think I like the craftsmanship I like the the style it’s a good set of old school style blades um beautiful look I think being able to test them and see what the they

Feel like what materials are they made of so I was going to say I would give it a birdie um it’s a very clean classic uh iron set refinished honestly I think their logo is pretty cool yeah you know what I mean well it’s not too busy yeah

Exactly it’s that old school script so it just has that kind of that that look I think they’re pretty cool I didn’t realize that I’ve got a Wood Brothers Golf Club at home I’ve got one of these their pmen one of their pmen drivers is called the Corker I like it

Yeah and it had a has a it’s one of the like it’s a fiberglass shaft right so I didn’t even realize that I had that but I’ve got one at home ni I mean you got so many clubs at your house you’ve got to have some from everybody you have

Like a separate storage building for all the equipment you have not yet but I probably need he’s going to be that crazy old man Little’s like I got a couple hundred clubs can I just like hand them to y’all notle closer get r that that’s 197 I’m just saying you’re

Cleaning out one of your little closets I got a couple hundred to get rid of so I can make room for what’s wrong with it you never know when that might be hoarders season 57 this week on Antique Road Show this guy Caleb is here every no I can’t part with that it’s

Like Pickers golf Edition sentimental value well who knows maybe we’ll do an episode on going going through your equipment dude problem go through yeah yeah well cool well that was a fun one again thanks to Spence and all the team at Fuji cor we appreciate everything appreciate them

You guys thanks for the opportunity there um if you guys haven’t already be sure to like And subscribe because like I said we do have that review coming this week on the Vore plus series I’m going to go over the tech Caleb’s going to be doing some swinging we’ll look at

Some numbers on GC quad so uh turn on those push Bell notifications and we’ll catch next week