Fresh off bringing Brooks Koepka back, the PGA Tour is rolling out a seasonlong marketing campaign dubbed “Where the Best Belong.” The campaign debuts Jan. 22 on Golf Channel around the American Express tournament in the California desert.It’s ideal timing…
Andrew Macaulay was made for this job. A golf-crazed Englishman who’s also deep in the weeds on technology, he took a few turns — or maybe doglegs, in this case — to get here.Macaulay is the chief technology officer for…
Golf’s best players are often described as artists playing the game on some of the best canvases in the world. Especially so when it comes to the major championships, the pinnacles of the sport. Many of those major championships over…
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This beautiful ranch in South Yarmouth includes both space and comfort in a peaceful neighborhood.On the market for $525,000, 86 Captain Bacon Road was built in 1965 and “has good bones,” says John Mahan of William Raveis Real Estate &…
President Donald Trump has been in the middle of talks between the PGA Tour and PIF this year, but his involvement in the highest levels of the game dates back more than a decade before he was first elected. Trump,…
While the Yankees’ torpedo bats created a flash-pan conversation around what the barrel of a baseball bat should (or shouldn’t) look like, professional golfers and weekend hackers alike have been thinking about sweet spots and pure contact for decades.Along with…
Despite making the cut in just one officially sanctioned tournament in the last two years, Tiger Woods is the most marketable player in men’s professional golf, according to an SBJ survey of more than 40 industry executives. Over the last…
The PGA Tour is continuing its effort to consolidate its Tournament Business department and its Championship Management arm into one unit that will be known as PGA Tour Events.Len Brown, the tour’s chief of global business ventures, announced the new…