Peter Millar names Sam Burns as brand ambassador - GEAR | FOLLOW GOLF

Published

January 23, 2026

Luxury lifestyle brand Peter Millar has named five-time PGA Tour winner Sam Burns as its newest brand ambassador.

Peter Millar names Sam Burns as brand ambassador. – Peter Millar

As part of the partnership, Burns will wear the brand’s performance and lifestyle collections during tournament play, travel, and off-course moments, showcasing versatility in the designs.

The American golfer, widely regarded as one of the most accomplished players of his generation, brings a balance of precision, ease and authenticity that aligns closely with Peter Millar’s philosophy of style, craftsmanship, and performance.

“Sam represents a modern point of view that is focused, disciplined, and grounded in performance and purpose,” said Scott Mahoney, chairman and CEO at Peter Millar.

“Both his personality and undeniable talent connect with audiences of all ages and reflect the substance and integrity that sit at the core of our brand.”

Born in Shreveport, Louisiana, Burns played collegiate golf at Louisiana State University before rising quickly through the professional ranks. He reached a career-high world ranking of No. 9.

“Peter Millar is a natural fit for me that goes beyond golf,” said Burns. “The clothing is beautifully made, comfortable, and refined without being too flashy. It’s the kind of style that works every aspect of life, not just one moment on the course.”