On Monday, September 15, Under Armour celebrated its 21st annual ‘Armour Day’, a day where Under Armour employees come together for the purpose of community service to positively impact the brand’s hometown of Baltimore. More than 1,000 Under Armour teammates participated in various volunteer efforts at 13 locations across the city. This year’s activities continue to build on Under Armour’s long-standing partnership with Baltimore City Public Schools through Project Rampart, a strategic initiative designed to enhance the student-athlete experience and drive academic success through the power of sport.
Armour Day 2025 kicked off with a city-wide school revitalization effort across five Baltimore city public high schools to foster more vibrant learning environments for local students. The largest renovation took place at Carver Vocational Technical High School with the support of IMPACT Fitness Foundation (IFF). A select group of top-performing Under Armour volunteers from 2024 joined forces to transform an underused wrestling space and storage area into a state-of-the-art weightroom for Carver’s athletic teams. To celebrate in the unveiling, Baltimore Mayor Brandon Scott, CEO of Baltimore City Public Schools Sonja Santelises, Under Armour Founder & CEO Kevin Plank, Curry Brand President, Stephen Curry, and Under Armour Golf Athlete, Jordan Spieth surprised Carver student-athletes with remarks on the power of sport.