There is a scene in the movie “The Incredibles” when Edna shows Helen Parr (a.k.a. Elastigirl) her updated supersuits for the family. They twist and turn and repel all kinds of threatening weaponry. On my honor, the first thought I had when I saw the picture below was “Cool, now I can be an Incredible.”
Nike Golf rolled out a new weather jacket today, the Hyperadapt Storm-FIT. Predicated on comfort, mobility and protection, it was worn by Nike Golf athlete Paul Casey during his June win at the Irish Open. At the coming 2013 British Open championship at storied Muirfield Golf Club in Gullane, Scotland, additional Nike Golf athletes will arm themselves against whatever rain, wind and cold the elements might throw their way.
Nike Hyperadapt Full Zip Black
Merritt Richardson, Nike Golf vice president of global golf apparel, explained that:
“Often, athletes will add a size to their rain jackets because they do not want to feel restricted by the fabric. This leads to a distracting, over-sized jacket that is not optimal for competitive play. The Hyperadapt jacket eliminates this issue by providing athletes the protection they need without sacrificing the performance benefits of a stretch pullover.”
Nike Golf insists that this jacket feels more like a sweater throughout the entire cut. The inner layer features no-sew technology to minimize chaffing. The flexible essence of the material reduces the crinkly sounds normally associated with bad-weather golf wear.
Nike Hyperadapt Half Zip Game Royal
The Hyperadapt Storm-FIT arrives in half-zip and full-zip options. Both are available in black, cool grey and game royal; the full-zip adds armory slate to the palette choices.
Nike Hyperadapt Full Zip Armory Slate
With the emphasis on fit and flexibility, there might be concern among potential customers that the Hyperadapt Storm-FIT regarding permeability. According to the press release, “the Hyperadapt jacket is breathable and seam sealed for 100 percent waterproof protection. Adjustable cuffs offer a custom fit for increased protection and even less distraction giving athletes an advantage with every detail.”
Returning to “The Incredibles”, when Bob Parr (a.k.a. Mr. Incredible) discussed his new garb with Edna, he mentioned a predilection toward a cape. “No, no, no, NO. No cape!” was Edna’s response. The cape had seen better days (and cost several super heroes their lives, sadly.) It seems that the tent-like feel of old-school rain gear might have seen its final sunset, too.
If flexibility and impermeability can combine forces, we’ll all be superheroes with titanium drivers, especially in the bad weather.
The Hyperadapt Storm-FIT Rain Jacket Half Zip is available in stores now, and sells for around $240. It’s available in black, cool grey and game royal. The full zip sells for around $280, and is available in black, cool grey, game royal and armory slate.