When you think of Chicago beer, you think of Goose Island. They have been a staple in the city for years, releasing a variety of beers. Now, they are taking it to another level as they entire the golf world.
Goose Island teamed up with Bettinardi Golf for a special “Bettinardi x 312 Beer Collection” that officially releases on September 24th. The Bettinardi x 312 Beer Collection brings the personality and visual identity of 312 into the world of golf through a series of products designed collaboratively by the Goose Island and Bettinardi teams.
It will feature a total of eight items with the “It’s a Chicago Thing” branding throughout. The collection features two limited-edition putters, four custom headcovers a, divot tool and a ball marker.
Take a look at the collab below:
The Chicago Chipping Challenge celebrates the new collab
To celebrate the collaboration, Goose Island and Bettinardi will host the Chicago Chipping Challenge on Thursday, October 1st at 3 PM at the Goose Island Salt Shed Pub (1221 W. Blackhawk St.). Prizes include beer money for a year*, golf for an entire summer and select items from the Bettinardi x 312 Beer Collection, including the first-run putter and first-article issue headcovers.
The one-day event will bring together Chicago golfers and beer drinkers for a precision chipping competition. Guests will compete using Bettinardi wedges on a custom-built chipping pop-up featuring realistic landscaping, hazards and targeted shots designed to transform the Salt Shed Pub into a uniquely Chicago golf experience.
The competition will begin with a qualifying round before advancing to a championship round, ultimately crowning the Chicago Chipping Challenge champion. More details and contest rules can be found linked here.
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