As indoor golf grows rapidly across Canada, off‑course facilities are gaining a better understanding of the benefits of Golf Canada’s new membership program — and why it matters. Early operator feedback highlights practical wins that help manage their businesses, keep players engaged throughout the year, and strengthen connections within the wider golf community. From digital tools that confirm simulator usage to simplified access to national programs, their on‑the‑ground perspective is beginning to show how this model can deliver meaningful value right where it matters most: in their bays, with their customers.
One of the clearest examples comes from operators who have embraced the program’s new digital features tailored to indoor facilities. Ged, who founded DBLCRS Sim Lounge in Guelph, Ont., three years ago, praised the updated Golf Canada app, emphasizing how important it is for customers to see their simulator sessions acknowledged alongside outdoor rounds. Tracking indoor activity within a familiar national platform helps reinforce that sim golf is part of the overall game, enhancing credibility for operators and offering more engagement points for players year‑round.
“I just want to give a massive shout‑out to having that functionality on the actual app itself. I noticed people scrolling through the Golf Canada app [while at our facility]…” — Ged, DBLCRS Sim Lounge
Many operators are also discovering how the membership opens doors to national programs that can help drive traffic during slower seasons. In Calgary, JJ Golf’s Jamil was considering strategies to attract players as winter winds down. He has started coordinating with his local First Tee chapter and Golf Canada’s She Plays Golf leadership to introduce more organized programs at his facility. He views membership as a way to connect with the right people faster and turn those ideas into action. For operators experiencing seasonal fluctuations, such direct connections can be the difference between a slow spring and a bustling one.
“…through this membership, I get in front of the right person quicker. What can I do to keep my facility busy? So these types of programs, like She Plays Golf, [are interesting to me]. I have to get them running, and I’d love to have the support.” — Jamil, JJ Golf
Operators are increasingly recognizing opportunities beyond digital tools, especially through programming and membership resources. Interest in initiatives like She Plays Golf and First Tee – Canada is growing among indoor venues, which see simulators as low‑pressure, accessible environments for newcomers. Some facilities are already turning that potential into action. At Centre de Golf de Lanaudière, staff have hosted three themed First Tee nights — including a wildly popular Minecraft‑inspired event — that introduced children to golf in a playful, welcoming way. These sessions helped lower barriers for many parents and young golfers, demonstrating how off‑course facilities can serve as meaningful entry points for the next generation.
Looking ahead, the potential for off-course facilities goes far beyond introductory programs. Golf Canada and its Member Facility operators see growing opportunities to create community‑driven initiatives, structured leagues, and even regional or national indoor tournaments. These future developments will be guided by operator input to ensure they align with the needs of their businesses and communities. Whether it’s local events, cross-facility competitions, or a nationwide simulator series, the aim is to develop a flexible framework that allows facilities to implement ideas that suit them while fostering a more connected, year-round golf ecosystem.
As Golf Canada’s Just Swing campaign and off‑course strategy continue to expand nationally, operator perspectives are helping steer this evolution. With scalable programming, year‑round marketing support and an expanding digital ecosystem, the membership program is positioning off‑course facilities as an integral part of the sport’s future.
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