Adams is back and available now! This time Adams is going the direct-to-consumer route. With this comes the new IDEA line which help keep costs down while presenting the first time Adams will offer a full bag of golf clubs since it was acquired by TaylorMade over 10 years ago.

Today Mikey tests the latest re-launch of the Adams Golf brand who have shifted their gears towards the online direct-to-consumer approach.

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Filmed at: Tour Experience Golf
Custom Golf Club Fitting Studio – Toronto, Canada

28 Comments

  1. I played two Idea Pro hybrids for the better part of a decade. They were, in my opinion, the least draw-biased hybrids on the market. Also, they had a nice low profile and it was really easy for a picker like me to strike in the upper half of the clubface. Aldila VS Proto "By You" shaft was awesome.

  2. My first hybrid was Adams with yellow UST shaft. Like to see some custom shaft options eventually.

  3. Peter Finch did a video on some various Japanese brands that they only have over there. Would it be possible to review some of those? They look super cool.

  4. I was excited to see the Adams name again, because I was a fan of their stuff in the past, but I just can't see who this really caters to. I didn't see package sets on their website – just the usual a la carte arrangement. And if you want a driver, fairway, hybrid, 5-AW irons, sand wedge, and putter, it's over $1,500. The Callaway Edge set from Costco is $549, and the Callaway XR package set from their website is $1,399 (with a bag) – still cheaper than the Adams… I'm just a bit perplexed who it is meant for at that price, when there are seemingly better/simpler/cheaper options for the beginner that wants to spend less without having to research used clubs. If they are going to sell a la carte and try to appeal to the broader market, it seems like they are not rising to that level in quality – especially with that driver sounding like a $50 Top Flite club…

  5. That driver reminds me of the old Adams Speedline sound. The entire range turns around when you hit it 😂

  6. The wedges and putters video is the one I'm really looking forward to see…

  7. Great video lads – really loving the outdoor content in the sunshine! Would love to see some shot tracers if you can get the time and software.

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