Wine knowledge types are a significant predictor of variety seeking purchasing behavior of wine. Wine consumers who think they know a lot about wine, tend to engage in more variety seeking behavior in their wine purchasing. Thus judges knows how to train their customers for the better experience. See the video and find out how they educate their customers.

***About the Organisers: Beverage Trade Network***
Beverage Trade Network is one of the world’s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world’s leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
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