The R&A has appointed Modest! Golf to work on designing and developing a series of future grassroots programmes aimed at inspiring more young people into golf and retain them within the sport.
Mia Baker interviews the founder of Modest Golf, Pop star and former One Direction member Niall Horan about the key issues in the game and his vision for how golf can move forward and bring a younger more youthful audience.
The new programmes will be launched later this year and provide more opportunities for young people to be introduced to golf through offering fun and accessible formats of the sport that are more in tune with how today’s generation uses its leisure time.
The arrangement will see focus on increasing the appeal of golf for young people by leveraging the power of influencers from the sports and entertainment world to present the sport in a more positive light to new audiences and challenge some of the more unhelpful perceptions that exist about golf.
Make sure to follow Niall Horan, Mia Baker and Modest! on all social channels and follow The R&A for more content with Niall in 2021.
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