Dylan is a player. He’s won nearly everything as a junior including pre-qualifying for Q School and medalist honors at the Monday qualifier for the PGA TOUR event in Los Cabos, full story here.
He was scheduled to play in the Long Beach Open (Campbell on the bag) and the practice round was the next morning at 9:45am.
I mapped out what I thought we could capture the next morning, texted Dylan for permission, and charged the camera. We’d film the video ourselves.
Rule #1 we broke: I filmed the video. I am not a videographer or a producer. I have some experience in iMovie with the instructional videos I filmed over the years but that’s it.
Rule #2 we broke: We used a lefty as our model. Dylan Brack is one of the best players I’ve ever had the privilege to watch. He’s a great example of our “For the Player” motto. But he’s not relatable to 80% of golfers because he’s a lefty.
Rule #3 we broke: I edited the video myself and used a free software to compress it for the site. I’m sure I messed up a bunch of things. Just looking at the quality of the video it’s pretty evident.
Why did we drive to Long Beach at 7am to film our homepage banner video? Because that’s who we are.
How does it help you?
Claude says a brand our size should spend $10,000-$30,000k on a video like this and do it roughly 2x per year. Let’s take the middle for our example.
$20,000 video production x 2 / year = $40,000
Serving sales of roughly 3,000 bags (dtc only)
That’s $13.33 per unit sold.
That would raise your cost on a new bag by $4%.
And the coolest thing about all of this? My weak video and editing skills, Dylan’s non-relatable LH swing, and poor video load time and quality actually won.
In an AB test we ran (while Dylan was out there making eagles and birdies and Campbell carried his M COMP) our new video ran against the old video and tied.
That’s a win for us, and for you.
Happily breaking the rules and winning,
Sam Goulden
https://minimalgolf.com
#golfbag #golfgear #golfequipment #golfbags #mnmlgolf #golfing #golftips #golfshorts
The hate is real 😑😂