Chili’s is known for its viral marketing ploys and their latest one is taking the restaurant to a well-known California golf course.
DeBell Golf Club in Burbank is the lucky recipient for a two-day pop-up Chili’s location in August. The first-of-its-kind restaurant gives golfers the chance to experience many food item favorites like the Triple Dipper.
Chili’s is advertising the experience in partnership with athletic apparel brand Rhoback on Aug. 28 and Aug. 29. Rhoback’s offering golfers unique Chili’s-inspired golf gear, including hats, polo shirts and pullovers.
The popular nationwide restaurant has over 1,200 permanent locations across America and now golfers can get in on the experience.
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Chili’s makes its golf course debut
The sun rises behind the Palm Beach Par 3 Golf Course over the Atlantic Ocean July 28, 2026.
The sun rises behind the Palm Beach Par 3 Golf Course over the Atlantic Ocean July 28, 2026. Credit: USA TODAY Network via Reuters Connect (Reuters)
The Mexican food restaurant is also using many popular figures within the golf community to help push the viral initiative.
PGA Tour star Brooks Koepka and his model wife Jena Sims are joined by former Barstool Sports influencer Caleb Pressley in the ad campaign. Meanwhile, YouTube golfers like Wesley Bryan, Chaz Bowker and Josh Kelley are also included.
Chili’s is opening its first-ever location on a golf course 🌶️
Chili’s is taking over DeBell Golf Club in Burbank and creating a clubhouse with Chili’s menu items and limited-edition Rhoback merch. pic.twitter.com/q6ptdjaUQn
— Front Office Sports (@FOS) August 27, 2026
The brand’s Chief Marketing Officer George Felix believes the two-day event gives golfers a dream experience.
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“Chili’s is the people’s clubhouse, so it only made sense to bring that spirit to the course by building the Chili’s Golf Club on a public muni, complete with the 19th hole of every golfer’s dreams.
If this weekend is a success for the restaurant it could open up more unique opportunities for the company at future golf courses and other sporting venues.
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