MESSI, LAMINE YAMAL, BAD BUNNY and TIMOTHÉE CHALAMET in one AD — Adidas JUST WON the WORLD CUP

MESSI, LAMINE YAMAL, BAD BUNNY and TIMOTHÉE CHALAMET in one AD — Adidas JUST WON the WORLD CUP



Adidas just changed the game. The sportswear giant released a short film called BACKYARD LEGENDS ahead of the 2026 World Cup — and the cast list alone was enough to break the internet. Lionel Messi. Lamine Yamal. Timothée Chalamet. Bad Bunny. All in one film, brought together by Adidas in what is being called by fans and critics alike the greatest commercial ever made.

The production values, the storytelling, the performances and the sheer star power on display have combined to create something that feels less like an advertisement and more like a genuine piece of cinema. Within hours of its release the film was everywhere — and the conversation around it is unanimous. This is not just the best sports commercial of the year. For many, it is the best commercial ever made. Full stop.

#worldcup #adidas #leomessi #viralvideo #worldcup2026

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