In a world dominated by notifications, deadlines and never-ending to-do lists, Motocaddy believes golf has become something far more valuable than just a game. The leading electric buggy brand has launched its first major Australian brand campaign, ‘Time To Play’, a nationwide initiative designed to celebrate one of the most precious commodities modern golfers have: time.
Rather than focusing solely on products, performance or technology, the campaign taps into something every golfer understands – the anticipation of a tee-time, the excitement of a dawn drive to the course, and those rare four or five hours where the outside world simply fades away.
RELATED: New report reveals the surprising reason Aussies are playing better golf
Filmed at Sydney’s popular St Michael’s Golf Club, the campaign follows a cast of golfers at different stages of their journey, capturing the familiar emotions that come with a day on the course. From the pre-round nerves standing on the first tee to the laughter shared with mates after a good shot, the film aims to remind golfers why they fell in love with the game in the first place.
According to Motocaddy Australia, the concept was born from a simple observation: in modern life, time is often the biggest obstacle standing between golfers and the game they love.
“Golf has always been way more than just shooting the best score,” said Emma Thom, e-commerce and marketing coordinator at Motocaddy Australia. “In today’s world, golf provides one of very few opportunities to completely switch off and we wanted to create a campaign that truly celebrates these moments, while recognising just how valuable time really is.”
The message arrives at a time when participation in golf across Australia continues to surge. While equipment manufacturers traditionally focus their marketing efforts on distance gains, forgiveness and technological advancements, Motocaddy has opted for a more emotional approach, one centred around the experience of playing golf itself.
The campaign stars Motocaddy Brand Ambassador Portia Hill alongside PGA Professional Oliver Gebert, club golfer Andrew Mendes and junior golfer Sofia. By featuring golfers from different backgrounds and age groups, the brand hopes to reinforce its commitment to making the game more accessible and enjoyable for everyone.
“‘Time To Play’ speaks to the golfer who values their spare time and wants to make the most of every second on the golf course. Motocaddy is dedicated to supporting these players by enhancing the walking golf experience from the first tee to the last green and we’re thrilled to showcase this message in our first major brand campaign in Australia,” Thom added.
The campaign also serves as a reminder of why walking remains one of golf’s greatest pleasures. While Motocaddy’s electric buggy range is designed to reduce fatigue and make navigating the course easier, the broader theme focuses on maximising enjoyment and helping golfers stay present during their round. It’s a refreshing message in an increasingly crowded golf marketplace. Instead of selling golfers on how much better they can play, Motocaddy is asking a different question: how much more can you enjoy the time you already have?
For many golfers, that might be the most compelling sales pitch of all.