The Trump family seems to follow strict gender roles: The men drum up business and broker deals while the women are the face of brands and commodities.
Kai Trump, the 19-year-old daughter of Donald Trump Jr. and ever-present granddaughter of the sitting president, is no exception—and she’s taking advantage of her proximity to the spotlight.
Donald Trump’s daughter Ivanka opted to step out of the spotlight during her father’s second term as president. Instead, she’s pursued billion-dollar real estate deals in countries where she and husband Jared Kushner have been greeted by raucous protests.
APBarron Trump gestures as he arrives at an indoor presidential Inauguration parade event in Washington on Jan. 20, 2025.
The now 44-year-old secured trademarks with Chinese companies during daddy’s first term, all while hawking her own fashion line and perfume, which became a partisan litmus test.
Eric Trump’s wife Lara proved you only need to marry into the Trump family to profit, and launched an all-American athleisure brand.
But Kai Trump and Donald Trump’s youngest son Barron are coming into prime territory to start amassing their own wealth, albeit on the coattails of a family accused of grifting its way to billions.
Towering NYU student Barron already created his own luxury real estate investing company, which was dissolved after his dad’s election in November 2024.
Now both Barron and Kai are entering the energy drink business. The president’s 20-year-old son created his own brand of yerba mate called SOLLOS.
Kai, an incoming freshman at the University of Miami, opted to become an ambassador and collaborate with Accelerator, the latest drink offering funded by serial beverage entrepreneur Lance Collins.
Splayed across the drink’s homepage, which is clearly marketed to college students, Kai poses with her new, personalized flavor: sugar-free Blue Raz Slush.
Her nails: blue.
Her outfit: blue.
APPresident Donald Trump gestures during the national anthem as he attends an NBA Finals game between the New York Knicks and the San Antonio Spurs at Madison Square Garden in New York on June 8 with granddaughter Kai Trump.
Her payout? Well, we already know that any trust funds aside, the aspiring golfer is sitting on a cushy nest egg thanks to her many brand deals and social media collaborations.
One marketing expert told WWD that Kai’s beverage deal likely handed her anywhere from $350,000 to $1 million.
Her total wealth from multiple deals buying into the Kai brand sits at around $1.2 million, according to The Independent.
While Kai might have dreamed of a career as a professional golfer, the nepo baby might have been persuaded to put that goal aside after coming in dead last at a golf tournament she had no business competing in.
The Sun reported that Kai’s drink, which is cheaper than Barron’s, sold out within hours—which proves that no one markets themselves in the Trump family quite like a woman.
Kai boasts millions of social media followers and whether she is vlogging a rage-bait visit to Erewhon with a Secret Service detail in tow or attending an NBA finals game with her grandpa, she never hesitates to lean into her public image if it can lead to profit.
Related | Nepo grandbaby gets to play golf because of President Grandpa
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