A leading Highland golf event that attracts a strong international entry has enlisted a global challenger consultancy as its principal partner.
An aerial shot of the Castle Stuart course and clubhouse.
The Highland Golf Links Pro Am (HGL Pro Am) has announced Elixirr will embrace the role for its 2026 tournament, with the aim of supporting the continued growth and delivery of “one of the most distinctive experiences in global golf”.
Played across Royal Dornoch, Nairn Golf Club and Cabot Highlands, the three-day event brings together professionals and amateurs in a format built around performance, competition and shared experience, both on and off the course.
The addition of Elixirr is seen as strengthening the tournament’s “ability to deliver a premium experience at scale”.
Jeremy Matte, event director of the HGL Pro Am and director of golf at Cabot Highlands, said: “The support of a principal partner such as Elixirr is important for the continued growth of the HGL Pro Am.
“It reflects the international interest the tournament is generating and allows us to continue enhancing the quality of the experience across all three venues.
Jeremy Matte, HGL Pro Am.
“We are delighted to welcome a global organisation of Elixirr’s calibre to the event.”
Elixirr is a global challenger consultancy that works with leadership teams to deliver change that drives performance.
Operating across the US, Europe and South Africa, the firm says it combines strategy, data and technology with hands-on delivery, remaining accountable for outcomes, not just recommendations.
The new partnership sits within Elixirr’s broader portfolio spanning professional golf and high-performance sport.
This includes South African golfer Thriston Lawrence, The Nedbank Gravel Burn and British Cycling.
Stephen Newton, founder and CEO of Elixirr, said: “High performance isn’t unique to sport. It’s about preparation, focus and a constant drive to improve.
Nairn Golf Club’s 14th hole.
“The HGL Pro Am captures that. It creates an environment where people can compete, collaborate and enjoy the experience together, all in an elevated setting.
“We’re proud to be part of an event that raises the bar, for the experience, for the game and for the people in it.”
HGL Pro Am: Royal Dornoch. Picture: Trevor Martin
The HGL Pro Am will take place from 28 to 30 September 2026.
Organisers say it continues to attract an international field drawn by the quality of its courses, the calibre of its participants and the distinctiveness of the overall experience.
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