California lifestyle brand Vuori has continued its push into golf with the launch of a new campaign fronted by actor Tom Holland, as the premium athleisure brand looks to strengthen its position in the performance golf apparel market.
Available now initially through Vuori UK, the new collection marks what the company describes as its “official arrival in golf as a brand”, combining technical golf functionality with the relaxed styling and versatility that has helped Vuori become one of the fastest-growing names in global activewear.
Founded in California in 2015, Vuori has rapidly developed a strong following through its blend of performance sportswear and everyday lifestyle apparel, often positioned alongside brands such as Lululemon. The company has built its reputation around understated styling, premium fabrics and versatile products designed to transition seamlessly between sport and casual wear, an approach that increasingly aligns with the changing demographics and fashion trends within golf.
For golf retailers, Vuori’s growing presence in the category reflects the continued demand for apparel that appeals both on and off the course, particularly among younger and more style-conscious consumers. The brand’s relaxed West Coast aesthetic and minimalist branding offer a noticeably different proposition to more traditional golf apparel collections.
The latest range introduces golf-specific performance features including scorecard-sized magnetic rear pockets and lightweight technical fabrics designed to improve comfort and freedom of movement throughout the round. Alongside core essentials, the collection also aims to challenge more traditional golf dress codes with versatile pieces intended for use beyond the course environment.
The campaign itself focuses on authentic on-course moments rather than traditional performance-led golf imagery, reinforcing Vuori’s wider positioning around lifestyle, movement and accessibility within modern sport.
With premium athleisure continuing to influence golf fashion trends across both green grass and off-course retail channels, Vuori’s latest move signals further crossover between mainstream performance apparel and the golf market. The involvement of Tom Holland also brings significant mainstream visibility to the launch, potentially down the line helping retailers engage with a broader audience beyond traditional golfers.
Prices in the collection start from £85.
vuoriclothing.co.uk