May 9, 2026, 12:00 p.m. ET
Bettinardi has released two new putters, the BB1 Fitz Flow and BB48 Fitz, in collaboration with golfer Matt Fitzpatrick.The putters feature a new “Fitz Face” milling pattern designed to create a specific feel and roll preferred by Fitzpatrick.The BB1 Fitz Flow is a blade-style putter for players with an arcing stroke, while the BB48-F is a mallet for a straight-back, straight-through motion.
Gear: Bettinardi BB1 Fitz Flow (BB1 FF), BB48 Fitz (BB48-F) putters
Price: $550 each
Specs: One-piece milled 303 stainless steel putters with Bettinardi’s new Fitz Face milling pattern, TourTone finish, rolled toplines and 350-gram heads
Available: May 8
Who it’s for: Golfers seeking Tour-inspired milled putters with specific toe-flow options. The BB1 FF is designed for players with a moderate arc in their stroke, while the BB48-F is aimed at golfers using a straight-back, straight-through or slight-arc motion.
Need a news break? Check out the all new PLAY hub with puzzles, games and more!
What you should know: Bettinardi worked with Matt Fitzpatrick on more than 30 prototypes to develop these putters, which are based on the models Fitzpatrick has used on Tour. Both feature a new semi-circular face milling pattern that creates Fitzpatrick’s preferred feel and roll characteristics.
The Deep Dive: Matt Fitzpatrick has never been shy about how he obsesses over details. Yardage books, launch conditions, spin rates, putting setup. If there’s a measurable edge to be found, Fitzpatrick has spent time thinking about it.
That mindset eventually led him down a rabbit hole involving face milling. According to Bettinardi, Fitzpatrick preferred a groove profile on an older putter that was no longer being produced. Rather than simply settle for something close, he began searching for a long-term solution that could recreate the feel and roll characteristics he wanted.
That search ultimately led him to Sam Bettinardi and his company’s milling operation in Tinley Park, Illinois.
Instead of adapting an existing retail model, Bettinardi underwent a project that ultimately involved creating more than 30 prototypes before Fitzpatrick signed off on the final designs, the BB1 Fitz Flow and BB48-F.
The most interesting feature of the putters is something Bettinardi calls Fitz Face, a semi-circular milling pattern that stretches across the center portion of the face. The company says the geometry, tool size and milling depth were all engineered specifically to produce the feel and forward roll Fitzpatrick prefers.
Visually, both putters blend Bettinardi’s traditional milling aesthetic with a modern, contrast-heavy appearance. The bodies use a TourTone finish that combines Diamond Blast stainless steel surfaces with a Black Armor anodized rear section, creating strong visual separation between the topline and trailing portions of the head.
The BB1 Fitz Flow is a compact blade with softened shoulders, a thinner flange line and a flow neck that creates moderate toe hang. It should be ideal for players who naturally release the toe through impact and create some arc in the putting stroke.
More: Bettinardi Hexperimental putters offer zero-torque, traditional look
The BB48-F takes the same construction concepts and applies them to a wider, semi-circular mallet. It uses a spud neck and double-bend shaft configuration to create a face-balanced setup that should appeal more to golfers who minimize face rotation during the stroke.
Both heads are milled from a single block of 303 stainless steel and weigh 350 grams.
For Bettinardi, the release of the BB1 Fitz Flow and BB48-F also represents something slightly different from the company’s typical Tour-issue offerings. These aren’t simply inspired by something Fitzpatrick used briefly in competition. These are the exact concepts he helped refine to win this season’s Valspar Championship, RBC Heritage and Zurich Classic.
