The 15th anniversary of the passing of Severiano Ballesteros, one of golf’s most celebrated and influential figures, will be marked on May 7 as the DP World Tour gathers in Catalunya, Spain.
Players from around the world have been invited to honour Seve on the opening day of the Estrella Damm Catalunya Championship at Real Club de Golf El Prat, by wearing clothing inspired by his iconic look: navy trousers, a white polo and a navy sweater – a combination synonymous with his victory at The Open at St Andrews in 1984.
For Seve Collection, that image has never faded. The brand’s collection was conceived as a quiet tribute to Seve’s approach to golf clothing; understated in its elegance, confident in its colour and rooted in the era when the European game found its identity on the world stage.
Players taking part in this week’s Catalunya Championship in Spain are being asked to wear apparel inspired by Seve Ballesteros’s iconic navy blue outfit
The range draws directly from the palette and cut that Seve made his own during the years he captivated galleries around the world, from Augusta to St Andrews, Royal Lytham & St Annes and beyond.
“My father never followed trends; he trusted his instinct, in his game and in his style,” said Javier Ballesteros. “What he wore was an extension of who he was. It’s special to see that spirit still resonate today in a way that feels true to him and to remember him with this fitting tribute.”
Seve Collection will observe the anniversary, acknowledging that fifteen years on, the man and his style continue to resonate, and that for those who loved watching him play, some things are worth remembering properly.
Seve Collection appparel is available at www.sevecollection.com