McLaren is looking to transfer its engineering and technology expertise into the world of golf with a new line of clubs.
Under the umbrella of McLaren Golf, the Woking-based firm will be ‘focused on delivering precision equipment for golfers who share McLaren’s obsession with detail.’
McLaren Golf will kick off with a set of irons made using Metal Injection Moulding (MMI) which, the brand says, is rarely used in traditional golf clubs due to its complexity.
(McLaren)
Split into two ‘Series’, the golf club range will focus on either traditional blades or more forgiving distance irons. The former has been designed in collaboration with professional golfer Justin Rose, and has been created for a solid feel.
The Series, 3, meanwhile, uses internal weighting and carbon fibre elements to help with speed, responsiveness and vibration dampening. Both use McLaren Structural Mesh that helps to even the weight while retaining strength.
Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive said: “McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren – designed for those who value performance, craftmanship and purpose.”
(McLaren)
Both Series 1 and Series 3 irons will be priced at £360 per club and will be available through ‘select custom fitting retailers’, according to McLaren.
Ryan Badgero, head of engineering, said: “Our technology and manufacturing efficiencies, with both Series 1 and Series 3, allow us to start strong and immediately compete with industry front runners.
“It starts with Metal Injection Molding, which gives us complete control over material chemistry, geometry and mass distribution. That level of control allows us to design each iron as part of a system, where we have a vision and pre-determined goal that we’re able to engineer into reality.”