Boast is making a serious return to racket sports, and in this episode of Padel Smash TV, Cesc and Julian sit down with Matthew Feuer, Owner and CEO of Boast, to talk about the brand’s heritage, why it faded, and how it’s now repositioning itself for the modern tennis and padel world.
Matt shares how Boast was acquired in 2024, why the brand is returning to its racket sports roots, and how nostalgia, premium materials, and a fresh performance line are shaping its future. The conversation also dives into Boast’s growing focus on padel, its upcoming capsule collection, club customization opportunities, and what fans can expect from the brand at RacquetX 2026.
If you love padel, tennis culture, heritage brands, and the business behind the sport, this is one you don’t want to miss.
Powered by RacquetX 2026
00:00 Boast’s comeback strategy begins
00:30 Welcome to Padel Smash TV
01:00 Matthew Feuer on buying Boast in 2024
01:36 The history of Boast and its Connecticut roots
02:39 Where the brand lost its way
03:47 Why Boast is returning to racket sports
05:02 Reinventing the product line for today’s player
06:22 Heritage pieces vs modern performance apparel
07:22 Boast’s brand identity: elevated, cool, and irreverent
08:26 Inspirations behind the new direction
09:17 Performance materials, comfort, and wearability
10:27 New collections for men and women
12:02 Why Boast sees crossover beyond tennis
13:48 Why padel feels like a natural fit for Boast
15:50 Strategy for entering the padel world
16:08 New Paddle by Boast capsule and RacquetX reveal
17:00 The retail gap at padel clubs
19:06 Custom apparel and club logo programs
20:13 Low minimums and the opportunity for club merchandise
22:25 Tennis clubs adding padel courts across the U.S.
23:42 Boast’s 2026 vision and padel-focused collection
24:41 What to expect from Boast at RacquetX
27:05 Accessories, bags, and future footwear possibilities
28:14 What Boast looks for in ambassadors and sponsored players
30:00 Final thoughts on sport, culture, and community
Boast has serious history in racket sports, but the big question is this: can Boast become a real player in padel apparel?
Drop your thoughts below — and let us know if you’d wear the new Padel by Boast collection.