The WM Phoenix Open has always been a bit of a pressure release valve on the PGA TOUR schedule. Louder crowds, more emotion, more personality, and this year, it showed up clearly in what players were wearing. All-over prints, repeat patterns, and bolder shirts than we typically see week to week. Enough to pause and ask if this is just WM being WM… or if prints are quietly circling back.
It’s not like this is new territory. The last real surge of prints in golf happened roughly between 2017 and 2020, when brands like Bad Birdie pushed all-over prints into the mainstream. That era made golf feel younger, louder, and less rigid, and for a moment, prints became the shortcut to personality.
What’s interesting now is the tension. While prints are popping again, there’s a parallel conversation about golf style that leans in the opposite direction: fewer graphics, more texture, better materials, and a return to natural fibers. In many ways, all-over prints feel like a contradiction to that movement. Maybe this moment isn’t about choosing one side, but figuring out how golf balances expression with substance, flash with feel.
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