Home » Golf News » How Whoosh Is Reinventing Club & Golf Operations
In this episode, we sit down with Colin Read, founder of Whoosh, to explore how modern technology is transforming private clubs, public golf courses, and the fast-growing indoor golf simulator market.
Colin shares how outdated, friction-heavy club systems are costing staff time and frustrating members—and how Whoosh was built to fix that.
What You’ll Learn in This Episode
Why legacy club software is broken
Colin explains how simple tasks like checking in golfers or adding guests often require dozens of manual steps—and how Whoosh reduces that friction with intuitive, “grandpa-proof” design.
How clubs save real staff time (20+ hours per week)
By automating repetitive workflows and minimizing POS interactions, Whoosh frees staff to focus on hospitality instead of screens.
The power of a true 360-degree customer view
Learn how clubs can track total customer value—not just tee times—by understanding spending across golf, dining, fitness, lessons, and simulators.
Why partnerships matter
Whoosh’s integrations with Golf Genius, Square, Lightspeed, and others create a “business-in-a-box” solution for private clubs, public courses, and simulator facilities.
The rise of simulators and alternative golf
Colin breaks down why indoor golf is exploding (especially in markets like Chicago) and how Whoosh replaces 6–7 disconnected tools with one streamlined platform.
The future of AI and frictionless hospitality
From automated check-ins to predictive food & beverage service, Colin shares a vision where technology becomes invisible—making golf more peaceful, social, and human.
Big Picture Takeaway
The future of golf and club management isn’t more tech—it’s less friction. Whoosh is betting that when technology disappears into the background, both staff and members win.
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