The UK’s largest golf retailer, headquartered in Warrington, was purchased from private equity firm Endless LLP, which had owned the business since 2018.
Mr Jones said: “Golf has always been a personal passion of mine, so acquiring American Golf feels especially meaningful.
“It’s a brand that truly understands golfers – from beginners to seasoned players – and has played an important role in the UK golf community for decades.”
The acquisition was completed on February 4.
Peter Jones and Tiger Woods (Image: Supplied)
The company operates an omnichannel retail model, including both physical outlets and an online store.
Nigel Oddy, CEO of American Golf, said: “Joining forces with Peter Jones and his investment group marks an exciting new chapter for American Golf.
“It will enable us to continue to accelerate our growth strategy and further our ambition of becoming the ultimate one-stop destination for everything a golfer requires.
“At the same time, I would like to thank Endless for their support, custodianship, and investment over the past eight years.”
David Isaacs, managing director at Endless LLP, said: “We are incredibly proud of American Golf’s evolution over the past eight years and to see it go from strength to strength with a clear trajectory for future growth.”
The sale saw American Golf and Endless advised by Alvarez & Marsal (corporate finance), Addleshaw Goddard (legal), and KPMG (tax).
Mr Jones and his investment group were supported by Reed Smith (legal) and Grant Thornton (financial and tax).
American Golf is the UK and Ireland’s leading specialist golf retailer, with an annual turnover of £135 million.