Dedham, MA – FAIRWAYiQ, the premium provider of GPS-based golf course automation platforms across North America, today announced a limited-time contract buyout program for courses ready to eliminate GPS drift from their legacy cart geofencing operations.
The announcement follows validation of precision GPS technology at last week’s PGA Merchandise Show in Orlando, where a major OEM manufacturer introduced precision positioning capability – confirming the technology shift FAIRWAYiQ pioneered as the first company to launch precision GPS for golf carts in Q3 2025.
FAIRWAYiQ’s precision GPS technology delivers centimeter-level positioning accuracy versus the 5-15 meter drift that undermines geofencing reliability across legacy golf cart tracking systems.
“The PGA Show made one thing clear: precision GPS is becoming the new standard for golf cart geofencing,” said Dave Vanslette, CEO of FAIRWAYiQ. “We launched precision positioning in Q3 2025 and have been refining it across our customer base. Seeing a major OEM validate this technology confirms what our customers already know: GPS accuracy isn’t optional anymore. It’s the foundation that determines whether your geofencing actually works or constantly fails.”
The Hidden Cost of GPS Drift: Why Most Geofencing Systems Fail
Legacy golf cart GPS systems – whether OEM-bundled hardware from manufacturers like Club Car and Yamaha or standalone software platforms like Tagmarshal – rely on consumer-grade positioning that produces 5-15 meter location errors under normal conditions. Near tree canopy, terrain changes, or during weather events, accuracy degrades further to 20-30 meters.
This drift creates an operational crisis for legacy golf cart geofencing: boundaries that should protect turf instead shift unpredictably throughout the day, forcing courses into an impossible choice between alerts that fire too early (frustrating golfers and damaging pace of play) or too late (after turf damage has already occurred).
The result: golf course operators waste hours every week adjusting geofence boundaries to compensate for positioning that moves 5-15 meters. Players complain about inconsistent enforcement. Rangers chase false alerts. Compliance breaks down entirely on cart-path-only days when enforcement matters most.
Most courses think they have a software problem or a mapping problem. They don’t. They have a GPS accuracy problem that no amount of boundary adjustment can fix.
Why Only Two Companies Offer Precision GPS – And Why That Matters for Your Renewal Decision
FAIRWAYiQ’s precision GPS technology maintains centimeter-level accuracy through advanced satellite signal processing and real-time atmospheric correction algorithms. The system has been in production since Q3 2025.
“From an engineering perspective, the challenge wasn’t just achieving centimeter-level accuracy
– it was making it reliable across diverse course environments where legacy GPS completely fails,” said Aaron Todd, Director of Product & Engineering at FAIRWAYiQ. “We’ve validated precision GPS performance across tree canopy, elevation changes, weather conditions, and various cart fleet configurations. The system maintains sub-meter positioning even in challenging environments where legacy GPS degrades to 20-30 meter errors. That consistency is what finally enables courses to set geofences once and trust they’ll stay accurate – not just for a day or a week, but indefinitely.”
This positioning accuracy eliminates three critical operational failures that plague legacy GPS systems:
1. End Weekly Geofence Maintenance Forever
Standard GPS drift forces golf course operators to spend 2-3 hours every week adjusting geofence boundaries to compensate for positioning that moves 5-15 meters depending on weather, canopy, and terrain. Buffer zones must be constantly tweaked to balance between alerting too early and too late – a balance that’s impossible to achieve with drifting positions.
Precision GPS delivers repeatable positioning accurate to 30-80 centimeters. Boundaries mapped once remain accurate indefinitely. Set your geofences in March. They work in August. And December. And next March.
2. Eliminate False Alerts That Erode Golfer Trust and Compliance
Golfers receive cart path or restricted area alerts in the exact same physical location every single round. This consistency builds understanding and compliance. Players learn where boundaries actually are rather than encountering unpredictable alerts in different locations that train them to ignore the system entirely.
False alerts – caused by GPS drift showing carts in wrong locations – are eliminated. When golfers can trust that alerts are accurate and consistent, compliance improves dramatically. Your enforcement system becomes credible instead of an operational joke.
3. Enable Zero-Buffer Turf Protection Without Excessive False Alerts
Legacy GPS systems require 10-20 foot buffer zones around sensitive areas to compensate for positioning drift. These buffers create a lose-lose situation: either they alert too early (interrupting play 15 feet before the actual boundary, frustrating golfers) or they fail to protect turf when GPS drifts toward damage zones.
Centimeter-level accuracy enables zero-buffer geofencing. Courses can enforce cart path boundaries exactly as mapped – at the cart path edge, not 15 feet before it – protecting turf without excessive buffer zones that destroy the golfer’s experience and reduce compliance.
“The difference between legacy GPS and precision GPS shows up most clearly on
cart-path-only days,” added Vanslette. “With 5-15 meter drift, boundaries shift throughout the day and golfers never know where alerts will fire. Compliance collapses. Rangers spend the entire day chasing carts. With precision GPS, enforcement is consistent and fair every single round. Golfers understand the rules because the technology behaves predictably. Your CPO days actually work.”
Contract Buyout Program: Remove the Switching Cost Barrier
Through March 31, 2026, FAIRWAYiQ will provide qualified courses with cart fleets of 60 or more vehicles with substantial credits toward precision GPS implementation. Credits offset contract buyout costs, installation, and implementation support for courses currently operating legacy GPS systems from any provider – including Club Car Visage, Yamaha Yamatrack, and Tagmarshal.
To qualify, courses must:
Operate cart fleets of 60+ vehicles
Provide existing GPS cart tracking contract documentation
Have contract terms expiring within 12 months
“We’re seeing unprecedented inbound interest from courses frustrated with geofencing systems that simply don’t work,” said Mike Stahl, Director of Sales at FAIRWAYiQ. “Most operators didn’t realize GPS drift was the root cause of their geofencing failures – they thought constant
boundary adjustments and false alerts were normal. Once they understand that 5-15 meter positioning errors are inherent to every legacy system on the market, and that only two companies offer precision GPS as an alternative, the upgrade decision becomes obvious. The buyout program removes the financial barrier for courses ready to stop compensating for bad GPS.”
First to Market – And Still the Only Standalone Precision GPS Provider
FAIRWAYiQ was the first company to deploy precision GPS in golf course operations, launching the technology in Q3 2025 – six months before a major OEM manufacturer announced similar positioning capability at this month’s PGA Show.
Today, only two companies offer precision GPS for golf cart operations: FAIRWAYiQ and one OEM manufacturer whose precision positioning is bundled exclusively with new cart purchases.
Every other golf cart GPS provider – Club Car Visage, Yamaha Yamatrack, Tagmarshal, and other legacy systems – continues to rely on consumer-grade GPS positioning with inherent 5-15 meter drift.
“Being first gave us six months to refine precision GPS across our customer base before any competitor entered the market,” said Vanslette. “When industry validation came at the PGA Show, we already had proven technology. That head start matters when you’re eliminating years of geofencing failures and operational frustration. And we’re not stopping here—precision GPS is the foundation for newly launched capabilities we’ll be announcing in the coming months that further leverage centimeter-level positioning accuracy.”
The Renewal Decision: Lock In 3-5 More Years of Drift, or Upgrade Now
For golf courses evaluating GPS contract renewals in 2026, the choice has never been clearer – or more consequential.
Option 1: Renew your existing legacy GPS contract. Lock in another 3-5 years of 5-15 meter drift, weekly geofence adjustments, inconsistent alerts, player complaints, false alarms, collapsed compliance on CPO days, and staff time wasted managing a fundamentally broken technology.
Option 2: Upgrade to precision GPS. Eliminate drift. Set geofences once. Achieve consistent enforcement. Build golfer trust and compliance. Protect turf without excessive buffers. Reclaim 2-3 hours per week of staff time. Make cart-path-only days actually enforceable.
“The golf industry just validated that precision GPS is the future,” Vanslette noted. “Every course evaluating renewals this season now understands that GPS accuracy determines whether geofencing works or fails. The technology exists. The operational benefits are proven. We’re
covering switching costs through March 31 to make the upgrade decision as simple as the technology choice itself.”
About FAIRWAYiQ
FAIRWAYiQ is the premium provider of GPS-based automation for golf course operations, partnering with hundreds of public, private, municipal, and resort facilities across North America for over 11 years. The company was the first to introduce precision GPS positioning (centimeter-level accuracy) to golf cart operations, launching the technology in Q3 2025 and
remaining the only standalone precision GPS provider in the golf industry. FAIRWAYiQ’s Protect the Turf product delivers zero-buffer cart path enforcement and restricted area geofencing that legacy GPS systems cannot achieve. The company serves courses focused on operational efficiency, reliable turf protection, pace of play, and superior golfer experiences. Headquartered in Dedham, Massachusetts.
For more information about the Precision GPS Buyout Program, visit http://landing.fairwayiq.com/precision-gps or contact mike@fairwayiq.com / (800) 649-6050.
Media Contact:
John Robbins
Director of Growth Marketing FAIRWAYiQ
john@fairwayiq.com (800) 649-6050