After two serious AL stories, here’s something more light-hearted. In what must be a world-first, Legora has announced a long-term sponsorship deal with Swedish professional golfer, Ludvig Åberg.
‘The partnership marks Legora’s first major athlete collaboration – born out of unique parallels between Ludvig Åberg and Legora’s shared beliefs that excellence at the highest level depends on preparation, data-driven insight, and human judgement, whether in elite sports or complex legal work,’ they explained.
Have to say, AL assumed that this was a very early April Fool’s, but after checking with Legora HQ, it is indeed real.
AL’s team has never played golf and can’t quite see the attraction of spoiling a perfectly nice walk in the countryside, but apparently lots of people still play the sport and follow it. So, guess it all makes sense.
Max Junestrand, CEO and co-founder of Legora, said: ‘We share a Swedish background, a global ambition, and a belief that excellence is built deliberately, through preparation and focus. This partnership reflects exactly what Legora stands for.’
Åberg commented: ‘You rely on data and insight, but in the end you’re responsible for the decisions you make. That’s what I respect about Legora – they enable speed and clarity without compromising judgment.’
What he didn’t say is: ‘I always use Legora to review all my contracts….!’
Although maybe he will now 🙂
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P.S. which sports star would you sponsor if you ran a legal tech company?
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