Ahead of the new year and the upcoming product releases, we’re taking a look back at 2025, what worked well from the big brands as well as the more niche players, and what we want to see in 2026.

Join us as we break down what we loved, what’s still missing, and what we hope each brand does differently next year. From Ping tapping into their putter heritage, to bringing more playability to Wilson and Miura irons, and hoping Cobra gets a little bolder with a bomber driver in 2026. What do YOU want to see next year?

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00:00 2026 Golf Club Release Wishlist
00:32 Cobra: A Bomber Driver
02:55 Callaway: Higher Launch Irons
05:25 Mizuno: More Face Tech
08:18 Titleist: More Forgiving Wedges
11:16 TaylorMade: Carbon vs Titanium
15:00 Srixon: Lighter Irons
19:05 Ping: Putters?
26:13 Miura: More Playability in the Irons
29:03 Wilson: Not Much Demand?
32:52 PXG: More Wedge Grinds

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29 Comments

  1. What about the 3 new irons from Wilson ,, the hollow body one is the one i want the review on ,,saw the images ,, all 3 look amazing ,, Roll on Jan when there released

  2. Very entertaining content. Have you seen anything in the 2026 portfolio that you believe will push the boundaries of club design and performance

  3. Earlier this year you praised how stable and consistent the spin numbers were across the face on the current Taylormade driver. Now you are saying it spins up insanely.
    Either Taylormade re-enginered their driver mid season, or one of you are wrong.

  4. we don't need more of the same , nor more, tech, pop and looks,
    I can adapt, to a set, it's always going to be , for me, my swing and control of the club and my bodies abilities that determines my score at the end of the game.
    I played with copy Big Berthe's when started, 30+ hc,
    then took up TM r7'd for 6yr, said to my self, when I get to single figures, I'll buy a new fitted set.
    Got down to 8.7hc, had a few good near scratch games with them, they were still draw biased.
    Then I questioned why I would get new ones if my scores were going down anyway,
    I did buy into the hype and bought Srixion Z785. I've had them since 2018. they felt nicer, went further, but my hc hasn't done much, got to 5 then up again, baring illness and older body,
    66 now, still ave: 250m drives. yes I scratch my course, had far more eagles and birdies, but it's not the club, nor a new set that will get me to scratch.

  5. Wilson is as good as anything..but without keeping their price below others, they have an uphill battle. Just pick Tour Edge instead. As far as the comment about lighter head weights..well then people should just buy japanese models. Take Callaway Japan alone..their x forged has become the de facto PGAT Cally staffer, male and female. Lighter heads as a default. Now US releases them and their own forgiving model, and weights are up. Pick a lane. Do you want D2 D3 or D0 D1 stock? It's a global market..choose wisely.

  6. The Wilson's look like they might be offering more blended sets, and I'm salivating over the idea of a blended set with the CB on scoring and the hollow body on longer irons. Figure I might do a set like that for the next few years before I inch towards 50 years old and then go with some ugly chunky thing. Lol

  7. great video, i hope you would do a video on the Direct-to-Consumer brands and the other smaller names you dont hear about. Also, what happened to Cleveland??they still make great wedges! lol, happy new year

  8. What is the rough breakdown of people sensitive to a certain swingweight vs. a certain overall static weight? Seems like either can be an element a certain player prefers in a club fitting result? Manufacturers like Ping have had stock swingweights of D0 D1 for quite a while, and others like Titleist etc seem to shoot for D2ish? I wonder the percentage of golfers that could feel the difference or the effects of a couple swingweight points up or down vs overall weight. Maybe there's no real answer…just seems a regular nuance of finding clubs that work for our brains as well as swings. 😅

  9. Ever thought of stocking and fitting with several driver heads? Given the meaningfully poor tolerances in some brands’ in lofts and lies, I feel it would make sense to utilise that fault. Firstly, to measure heads and be able to fit with them. E.g. someone is spinning a 9.0 at 8.9 a little low and losing it left but you have a 9.4 that’s a little flatter they can try without having to change face angle… Secondly, if you were able to stock several heads you could sell the customer the head they used in the fit rather than playing the lottery of getting fit for a driver stated at 9 that was, say, 8 degrees and the one you order being 10 degrees—a very realistic scenario. You could probably even sell any remaining heads on eBay at a premium having measured the loft and lies. I know, as a customer, I would happily pay more for that service as then you are, in my opinion, matching or perhaps beating the level of service a tour pro would receive. Happy new year!

  10. All I want to see from any of these companies is a forgiving players iron that doesn’t have massive amounts of loft taken off. Just make a traditional loft iron set, with forgiving tech that isn’t massive and has way too much offset.

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