Only 30% of PGA Tour winnings actually make it home.
Welcome to the real economics of elite professional golf.
In this episode of MARKET SWINGS, host Josh Baylin walks the back nine at Sage Valley Golf Club in a two-man scramble with PGA Tour winner and broadcaster Kevin Kisner, chasing a course record—and having an unusually honest conversation about money, investing, and life on Tour.
Between tee shots and birdie chances, Kisner breaks down the true cost of competing at the highest level, from caddie and coaching fees to state and federal taxes. The conversation expands into YouTube golf vs. traditional broadcasts, the rise of TGL, and how tour players think about investing and building life after competitive golf.
💰 TOPICS COVERED:
– Why PGA Tour players only keep ~30% of their earnings
– The hidden costs of caddies, coaches, and taxes
– Scramble strategy under course-record pressure
– YouTube Golf, TGL, and the future of golf media
– How PGA Tour pros invest their money
– Transitioning from tour life to broadcasting and business
– Why trades may outlast AI in the next decade
👤 ABOUT THE GUEST:
KEVIN KISNER
– PGA Tour Winner
– Ryder Cup Team Member (2020)
– NBC / Golf Channel Broadcaster
– TGL Competitor
– Known for “This Ain’t No Hobby”
🏌️ ABOUT MARKET SWINGS:
Premium conversations on America’s finest golf courses—where the rhythm of the game creates space for real talk about money, business, and life. Hosted by Wall Street veteran and MarketWise analyst Josh Baylin.
⏱️ CHAPTERS:
0:00 – Scramble Challenge Begins at Sage Valley
1:11 – The Goal: Breaking a Course Record Set by a 15-Year-Old
2:37 – Why YouTube Golf Is Beating Traditional Broadcasts
5:04 – Business, Jokes & Money Talk on the PGA Tour
6:53 – TGL Golf: Success, Staying Power & the Future
8:20 – Life Outside Golf: Hobbies, Outdoors & Perspective
10:08 – How Tour Players Gamble (and How Much They Play For)
14:00 – From PGA Tour Player to Broadcaster
19:13 – Will AI Replace Jobs? Trades vs Technology
24:39 – The REAL Economics of the PGA Tour (Only 30% Kept)
📱 CONNECT:
Instagram: @marketswings
LinkedIn: Market Swings with Josh Baylin
#KevinKisner #PGATour #GolfMoney #MarketSwings #YouTubeGolf #TGL #ScrambleGolf #ProfessionalGolf #GolfBusiness #Investing #GolfPodcast
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