Kai Trump, the granddaughter of President Donald J. Trump, is making some business moves of her own.
The 18-year-old high school senior, who attends The Benjamin School in Palm Beach Gardens, Florida, is set to play college golf next year. Kai Trump committed to the University of Miami last summer. She chose the Hurricanes over several other notable schools, including Georgetown and St. John’s.
Kai Trump has developed a big-time following on social media, with millions of subscribers on YouTube and millions of followers across Instagram and TikTok. Like other influencers, Kai Trump is looking to monetize her following.
MILWAUKEE, WISCONSIN – JULY 17: Daughter of Donald Trump Jr., Kai Trump stands on stage ahead of the third day of the Republican National Convention at the Fiserv Forum on July 17, 2024 in Milwaukee, Wisconsin. Delegates, politicians, and the Republican faithful are in Milwaukee for the annual convention, concluding with former President Donald Trump accepting his party’s presidential nomination. The RNC takes place from July 15-18. (Photo by Chip Somodevilla/Getty Images)Chip Somodevilla/Getty Images
The granddaughter of the President of the United States announced a business move live from the White House this weekend.
Kai Trump attended the Ryder Cup with her grandfather on Friday. She was first spotted on the White House lawn, prior to getting on board the helicopter that took her up to Bethpage Black in New York.
Live from the White House lawn, Kai Trump announced her new clothing line, which features sweatshirts for the price of $130. The clothing items are available on her https://kaitrump.shop/ website.
Kai Trump announced the business move on Instagram
The eldest daughter of Donald Trump Jr. announced her business move on social media on Friday.
“Live now at Kaitrump.shop (link in bio)! This collection is something I’ve dreamed about for a long time, and I’m so grateful it’s finally here. Launching this line has been such an exciting project. From the quality of the fabric to the details in the designs, I wanted to create a piece that isn’t just merch but a staple you can wear anywhere. There are Clean pieces you can mix, match, and make your own. I can’t wait to see how you style them!” she wrote.
A White House spokesperson told the Daily Beast: “There is no prohibition against taking pictures on White House grounds nor is there a government endorsement of her product, so there is no issue here.”
Her mom, Vanessa Trump, loved the move, writing: “I love it Kai ❤️.”
Kai Trump is expected to take full advantage of college sports’ NIL rules upon her enrollment at Miami.
“I am beyond excited to announce my verbal commitment to the University of Miami. I would like to thank my mom, Vanessa, and my dad, Don, for always supporting me through my journey. I would also like to thank my great team for getting me to this point. I would like to thank my Grandpa for giving me access to great courses and tremendous support. I would also like to thank my Mormor for always believing in me,” she announced in August of 2024.
“I would also like to thank my entire family for always encouraging and pushing me to be the best person I can possibly be. I would like to thank my friends for always cheering me on. Last but not least I would love to thank Coach Janice and Coach Jim for giving me this opportunity. I am supper excited to be a cane and represent the University of Miami. Gooo Canes.”
Kai Trump could be one of the most valuable athletes in all of college sports in 2026, given her social media following.
This story was originally reported by The Spun on Sep 28, 2025, where it first appeared in the Golf section. Add The Spun as a Preferred Source by clicking here.
