As the PGA Tour looks to completely restructure its schedule within the next couple of years, introducing a more formalized two-tier system that sees top-level players competing together in 21-26 premium tournaments each season, questions about the Tour’s current media…
One of golf’s most storied events will remain on its current broadcast home for the foreseeable future. NBC Sports and USA Sports (the division of NBC’s spinoff company Versant that operates USA Network and Golf Channel) have agreed to a…
Versant is officially out on its own after completing its planned spinoff from NBCUniversal earlier this month. The new company operates a portfolio of cable networks, including Golf Channel, USA Network, and CNBC. When any of those networks air live…
Live golf in the wee hours of the morning in the United States will continue to be a staple of Golf Channel programming for years to come. Versant, the NBC spinoff company which now controls cable channels including USA Network…
Superstar golfer Rory McIlroy and NBCUniversal-cast-offs company Versant are forming a production company. Yes, together. Firethorn Productions will be jointly operated by Rory’s business partners and Versant leadership, a Wednesday announcement reads. The mission? To “produce original content and experiences…
In a big win for women’s golf, the LPGA Tour will see substantially more linear television exposure during the upcoming season. On Tuesday, the LPGA Tour announced a partnership with commercial property insurer FM that will bring forth a number…
Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel. The company has rights to golf, stock car…
The U.S. Golf Association will help the new media company known as Versant keep swinging into sports after it is spun off from NBCUniversal. USA Network and Golf Channel will get rights to present live coverage of 11 USGA championships…