Superstar golfer Rory McIlroy and NBCUniversal-cast-offs company Versant are forming a production company. Yes, together. Firethorn Productions will be jointly operated by Rory’s business partners and Versant leadership, a Wednesday announcement reads. The mission? To “produce original content and experiences…
In a big win for women’s golf, the LPGA Tour will see substantially more linear television exposure during the upcoming season. On Tuesday, the LPGA Tour announced a partnership with commercial property insurer FM that will bring forth a number…
Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel. The company has rights to golf, stock car…
The U.S. Golf Association will help the new media company known as Versant keep swinging into sports after it is spun off from NBCUniversal. USA Network and Golf Channel will get rights to present live coverage of 11 USGA championships…