Our expert golf ball panel addresses the common misconception that Pro V1 and Pro V1x swapped performance characteristics in 2017.
The team addresses why some Tour athletes stick to prior generation golf balls and how Custom Performance Options can find their way on golf shop shelves.
Fordie Pitts, Titleist’s Tour Consultant for Golf Ball Performance, shares a recent Tour experience with one of Titleist’s top staffers.
Titleist golf ball experts address how we innovate our products that are not played on Tour. See how Team Titleist plays an integral role in the process.
Mike Madson, Titleist’s Director of Aerodynamics and Research Engineering, shares our extensive competitive testing program and why we buy our own Titleist golf balls from everyday retailers as part of those tests.
Mike Madson, Titleist’s Director of Aerodynamics and Research Engineering, explains how the team uses Tour data and feedback to innovate our golf ball lineup.
Fordie Pitts, Titleist’s Tour Consultant for Golf Ball Performance, shares why he sometimes doesn’t even know what he is testing with Tour athletes in the Research & Development process.
Titleist’s Tour Consultant for Golf Ball Performance, Fordie Pitts, talks about his role in golf ball R&D and why he spends most of his time out on Tour working with the top golfers in the world.
Ep. 7 of Talking Golf with BGI speaks with Frank Simonutti, Golf Ball Innovation Director for Wilson Golf. In the latest episode of Talking Golf with BGI Neil, Kyle, and Bryan talk about the latest in Golf Ball Tech with…
We dive into the details of everything putting and putter design with Sean Toulon, SVP of Callaway Golf, GM of Odyssey Putters. We dive into everything from triple track alignment system to how they design and produce putters.