Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators of varying abilities and ran them through…

I Was Stubborn About This Club… Until a Tour Fitter Proved Me Wrong I am like all golfers Stubborn about what they should work on…well its fair to say I was proved wrong! My latest course vlog: • Every Par…

The marketing engine gets going every year with, “This new driver will go this many yards farther,” and “These new irons will be so many times straighter.”So how can you sort through all of that and decide if this year’s…

During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, performs in different conditions, and even how it looks…