{"id":7909,"date":"2026-09-02T22:55:43","date_gmt":"2026-09-02T22:55:43","guid":{"rendered":"https:\/\/www.fogolf.com\/gear\/7909\/"},"modified":"2026-09-02T22:55:43","modified_gmt":"2026-09-02T22:55:43","slug":"under-armour-reveals-game-changing-golf-performance-centre","status":"publish","type":"post","link":"https:\/\/www.fogolf.com\/gear\/7909\/","title":{"rendered":"Under Armour reveals game-changing golf Performance Centre"},"content":{"rendered":"

\t\t\t\tScience, shoes, and speed \u2013 Under Armour\u2019s Performance Centre at Stoke Park is putting your old pro shop fitting to shame.<\/p>\n

If you\u2019ve ever wondered whether your golf shoes are secretly holding you back, Under Armour think they\u2019ve found the answer \u2013 and it involves force plates, AI (of course), custom insoles, launch monitor data\u2026 all under one very high-tech (and famous) roof.<\/p>\n

That roof is at the iconic Stoke Park in Buckinghamshire in the UK, where Under Armour have unveiled their new state-of-the-art Golf Footwear Performance Centre.<\/p>\n

Having never visited Stoke Park before UA\u2019s grand opening, my only reference point was Bond, not birdies, with 007 (Sean Connery) and Goldfinger (Gert Fr\u00f6be) famously going head-to-head here in the 1964 film. But now? Stoke Park will forever be etched in my mind as the home of a futuristic golf lab where your feet and your swing are put under the microscope to improve your game.<\/p>\n

At the heart of it all is UA\u2019s new \u2018Footwear Optimisation Process\u2019 \u2013 a bit of a mouthful for something surprisingly simple: finding the right golf shoes to help you play your best. And by \u201cright,\u201d we\u2019re not talking about matching your glove and belt. We\u2019re talking about footwear that helps you generate more power, improve stability, and unlock greater performance with every swing.<\/p>\n

\"UnderWhy your golf shoes might be holding you back<\/p>\n

We obsess over shafts, lie angles, and launch monitors \u2013 but when was the last time you stopped to think about how your shoes affect your swing?<\/p>\n

Most golfers choose footwear based on looks, comfort, or whether they\u2019re spiked or spikeless. But it turns out that what\u2019s happening under your feet plays a massive role in how effectively you generate power and stay stable through the swing.<\/p>\n

I know that\u2019s how I shopped for shoes. And to be honest, it still was \u2013 until Under Armour opened my eyes to a whole new realm of possibility. As a self-proclaimed golf shoe connoisseur, I still love a fresh pair of kicks that look just as good off the course as they do on it. But after going through the Footwear Optimisation Process, I\u2019ll never look at golf shoes in the same way again.<\/p>\n

Under Armour reckon far too many golfers are leaving performance on the table by wearing shoes that simply don\u2019t match how their body moves. That\u2019s exactly what their new Footwear Optimisation Process at Stoke Park is designed to fix \u2013 helping you find the ideal combination of traction, support, and custom fit, so you can swing faster, stay more balanced, and hit it better.<\/p>\n

\u201cThis is the most advanced athlete performance tracking technology in golf, which will allow golfers to understand the role footwear plays in the swing, and will ensure they are equipped with a model that gives them maximum performance,\u201d Kevin Ross, Under Armour EMEA Managing Director, tells us.<\/p>\n

In other words, your swing starts from the ground up \u2013 and the wrong shoes might be quietly costing you speed, power, and consistency.<\/p>\n

\"UnderWhat\u2019s the process?<\/p>\n

First, you slip on your current golf shoes and hit a few shots while standing on AI-powered BiomecaForce plates, with Trackman collecting all the relevant data \u2013 club speed, spin rate, strike location, carry distance, and more. Based on your peak force and body rotation, the system will then suggest a spiked or spikeless model from Under Armour\u2019s top-rated Drive Pro Series.<\/p>\n

Next, your feet are treated like they belong to an elite athlete with a full SIDAS Podiatech foot analysis. If you\u2019ve ever been fitted for running shoes, you\u2019ll know the drill \u2013 but this is next-level. We\u2019re talking arch height, pressure mapping, foot shape \u2013 all the good stuff. Then, custom insoles are built on-site to help you move more efficiently and generate higher ground forces.<\/p>\n

\"Under<\/p>\n

Once those custom insoles are ready, Chris Murtagh (your biomech expert for the day) will fit them into your new Drive Pro shoes \u2013 which, by the way, you get to watch him build right in the centre (a very cool touch). Then it\u2019s back onto the force plates and launch monitor for a second round of testing.<\/p>\n

Only this time, you\u2019ll (hopefully) see the performance benefits in black and white. Chris will walk you through the improvements and explain exactly how to get the most out of your new footwear and insoles \u2013 from better traction to increased stability and more confident swings.<\/p>\n

Putting it to the test: My experience at Under Armour\u2019s Performance Centre<\/p>\n

I\u2019ll admit it \u2013 I was sceptical too. But then I saw the numbers.<\/p>\n

There\u2019s a reason more than 90% of those who made the cut at The Open at Royal Portrush were wearing spiked golf shoes (and more than 80% of pros wear spikes every week). Ground force matters. And when I slipped into a fresh pair of Drive Pro shoes with my newly molded insoles, it honestly felt like coming home. I\u2019d already worn my last pair into the ground (literally), and while I\u2019d been fitted for shoes before, I\u2019d never had a proper insole fitting.<\/p>\n

It wasn\u2019t that I gained crazy clubhead speed, but the ball speed improvements, along with the ability to properly use the ground, were clear \u2013 especially in how much more grounded and stable I felt throughout the swing.<\/p>\n

The feedback from the system was instant and impressive \u2013 not to mention a serious eye-opener to just how much of a performance difference the right footwear setup can make.<\/p>\n

So\u2026 does it work?<\/p>\n

Just ask Rasmus Neergaard-Petersen, the DP World Tour rising star who popped by for the grand opening and walked away with a 2.5mph gain in clubhead speed (with a 5-iron, no less) and a 5% increase in peak vertical force.<\/p>\n

\u201cThis whole process has been eye-opening,\u201d said Rasmus, who was also on-site to model UA\u2019s new winter and autumn apparel. \u201cThe feedback was incredible, it\u2019s definitely made me rethink how important footwear really is.\u201d<\/p>\n

\"UnderIs it worth \u00a3500? Here\u2019s what you get<\/p>\n

Would I pay \u00a3500 for the full experience? Honestly, if I had the money, yes. In a world where we\u2019re happily getting fit for \u00a3500+ drivers and putters, why wouldn\u2019t you invest in the one thing connecting you to the ground?<\/p>\n

Sure, I still love the idea of splashing that kind of cash on a new golf club. But when you break it down, this is where the value really shows itself. Most of the cost goes toward the shoes and custom insoles \u2013 both tailored specifically to you and genuinely one-of-a-kind. Then you\u2019re spending two hours on the force plates with Chris, whose expertise turns the entire session into a learning experience. That, to me, now feels priceless.<\/p>\n

Until you see it for yourself, you won\u2019t believe how small tweaks can make such a big difference. And the best part? It\u2019s incredibly visual from minute one to minute 120; you see exactly what\u2019s happening, what\u2019s improving, and how it all connects to your performance.<\/p>\n

If you\u2019re serious about squeezing every ounce out of your game and tired of guessing whether spiked or spikeless is right for you, this is about as high-tech and tailored as golf gets. After going through it myself, I walked away with better numbers and a whole new appreciation for what\u2019s happening beneath my feet.<\/p>\n

How to book your session<\/p>\n

Want to book yourself in? Get in touch with Chris Murtagh, Under Armour\u2019s Head of Footwear Optimisation at Stoke Park, on 01753 717184 or email cmurtagh@stokepark.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"Science, shoes, and speed \u2013 Under Armour\u2019s Performance Centre at Stoke Park is putting your old pro shop…","protected":false},"author":2,"featured_media":7910,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[26],"tags":[761,762],"class_list":["post-7909","post","type-post","status-publish","format-standard","has-post-thumbnail","category-under-armour-golf","tag-under-armour","tag-under-armour-golf","cs-entry","cs-video-wrap"],"share_on_mastodon":{"url":"https:\/\/vive.im\/@fogolf\/117203915465503790","error":""},"_links":{"self":[{"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/posts\/7909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/comments?post=7909"}],"version-history":[{"count":0,"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/posts\/7909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/media\/7910"}],"wp:attachment":[{"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/media?parent=7909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/categories?post=7909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fogolf.com\/gear\/wp-json\/wp\/v2\/tags?post=7909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}