The Asian Tour is the official regional sanctioning body for professional golf in Asia since 1994. Charlie Tingey expresses the successful number of golf tournaments and the membership now includes 230 international members hailing from 30 different countries and this is a strong reflection of the game’s Asian growth and appeal. He described the marketing strategy that can apply to the sports business, especially in golf. Moreover, he also talked about the benefits of a golf course in hosting the tournament.