Love it when James mentions, “the bottomy, horrible hit that gets up there”. AKA the Sister-In-Law shot……..You’re up there, but you know you shouldn’t be!
Good honest review. The one huge elephant in the room, is price. Too many manufacturers need to take heed. You can only push prices up so far. To make money, they need sales, at 2k per set, they may struggle to meet their sales targets. There is an economic downturn, with people all over the west, struggling to make ends meet. Increasing prices, while inflation, is dragging the available cash people have, into the pits.
Increasing prices may be the undoing of some manufacturers, if they ignore the global downturn, that is not the right way for any company to go. Quality and performance, matters as much as price, especially in what could be a shrinking market. So, to encourage sales, sell more for less, the end result is market share increasing, which pushes profits and customer loyalty up higher. None of the golf club manufacturers, can expect the wave of high prices to continue for much longer. Be warned. I sincerely hope I am wrong, but global facts suggest I'm right. Since the advent of shorter sets, we have seen a steady, relentless price increase, often, above inflation, year-on-year.
We used to call as set of irons, 3- Sand iron, then it went to 4-PW, now many offer 5-PW, less for more. A bit like the price of Mars bars, they keep shrinking, price keeps increasing. People do notice, with people deciding to no longer purchase. The same will happen with golf, rest assured. The bubble is set to burst. Golf courses and the golf industry in general, need a reality check, sooner rather than later, as more and more people transition towards DTC brands, such as TACOMO, SEED etc.
Thank you, Callaway, for not stopping the quality of the Apex name from Hogan. We used to watch with a passion the new yearly releases in the past with Hogan. Good to see this continuing. Hogan, bless their hearts, still make a decent and underrated club.
I think I'd rather have a good second hand set of Apex pro '19's, or even the non pro 2019 Apex irons, put some new grips on and still be money ahead,, a lot of money too. Plus, in my eye the older 2019 version just looks downright better.
Courious to know when the Next 100 is coming back? I’m hooked on the series but there has been 3 weeks of fill since the last proper episode. I’m happy to be corrected if I’m wrong.
16 Comments
With only 2° between the 4 and 5 irons, did you notice any appreciable difference? Is it worthwhile keeping both in the bag? Great review
I'm waiting for my Ai300 to be delivered. I'll take all the help for those bad swinging days 🙂
Good video. Looks like a bit more variation in distances than one would like.
Love it when James mentions, “the bottomy, horrible hit that gets up there”.
AKA the Sister-In-Law shot……..You’re up there, but you know you shouldn’t be!
Good honest review. The one huge elephant in the room, is price. Too many manufacturers need to take heed. You can only push prices up so far. To make money, they need sales, at 2k per set, they may struggle to meet their sales targets. There is an economic downturn, with people all over the west, struggling to make ends meet. Increasing prices, while inflation, is dragging the available cash people have, into the pits.
Increasing prices may be the undoing of some manufacturers, if they ignore the global downturn, that is not the right way for any company to go. Quality and performance, matters as much as price, especially in what could be a shrinking market. So, to encourage sales, sell more for less, the end result is market share increasing, which pushes profits and customer loyalty up higher. None of the golf club manufacturers, can expect the wave of high prices to continue for much longer. Be warned. I sincerely hope I am wrong, but global facts suggest I'm right. Since the advent of shorter sets, we have seen a steady, relentless price increase, often, above inflation, year-on-year.
We used to call as set of irons, 3- Sand iron, then it went to 4-PW, now many offer 5-PW, less for more. A bit like the price of Mars bars, they keep shrinking, price keeps increasing. People do notice, with people deciding to no longer purchase. The same will happen with golf, rest assured. The bubble is set to burst. Golf courses and the golf industry in general, need a reality check, sooner rather than later, as more and more people transition towards DTC brands, such as TACOMO, SEED etc.
I think most people watching would love to hit your ‘bad’ shots……..
I would love to see a 20+ handy-cap hit some of the irons you reviewed.
Thank you, Callaway, for not stopping the quality of the Apex name from Hogan. We used to watch with a passion the new yearly releases in the past with Hogan. Good to see this continuing. Hogan, bless their hearts, still make a decent and underrated club.
Another fantastic club review James and they look awesome
Ti if ur buying… but most likely i'd go for the 200 as they look and sound best overall
…..with a club that's so forgiving – Twack !!!!
I think I'd rather have a good second hand set of Apex pro '19's, or even the non pro 2019 Apex irons, put some new grips on and still be money ahead,, a lot of money too. Plus, in my eye the older 2019 version just looks downright better.
What is an average golfer? H/cap will dictate if they will work for you.
Courious to know when the Next 100 is coming back? I’m hooked on the series but there has been 3 weeks of fill since the last proper episode. I’m happy to be corrected if I’m wrong.
"AI designed technology"… Stop falling for the marketing BS
$$$$ you need to sale one of your lung