One of the questions that comes up all of the time on the THP Forums and at THP Events when the chance arises, is about the process of creation. The steps from beginning to end on the creation of a driver. How early are they working on new clubs and what does the entire checklist look like from idea to seeing it on the shelf of your favorite retail store.
When you have two people that have both done this for decades, give them the direction and let them have a conversation about it in detail. What comes is a fascinating look at the conception, birth and production of the new lines from Cobra Golf. If you ever wanted to know how the entire process works, this is a must watch.
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