“When people say they’re a night owl or a morning person, it’s not a preference: it’s a biological phenomenon…. it’s not something that someone chooses. It is largely biologically determined,” says Rise Science app founder Jeff Kahn.

We also all have a genetic amount of sleep that we need. The average amount for humans is slightly over eight hours. But, as you’ll learn from this episode, if you don’t meet this genetic need every night (let’s say you get seven), then the next day, you have one hour of sleep debt to deal with. And, if this continues, and you’re operating on a full week of getting seven hours of sleep as opposed to your usual eight, this alters your cognitive performance – to the point where Jeff likens it to being at the legal limit for alcohol at the end of the week.

There is so much to learn from this insightful conversation with Jeff. He and his Rise Science co-founder were actually the first to publish research on technology-enabled sleep behavior modification. Through Rise Science’s tireless dedication to improving the sleep of elite athletes across the NFL, NBA, MLS, and NCAAF, Jeff has not only witnessed first-hand measurable improvements to performance and risk of injury, but also seen that sleep boosts sales revenue in organizations by an average of 14%. And Jeff doesn’t just educate us all on the many (and oftentimes surprising) ways that sleep and circadian health affect every single aspect of our physical, cognitive, and emotional performance and wellbeing, he also knows which specific methods are actually effective and will make the biggest difference in the way you sleep.

During this episode, you’ll learn that a lack of focus on circadian dynamics means that most conventional sleep solutions are already completely ineffective, and Jeff reveals that we are actually biologically wired to underestimate just how sleep deprived we really are. As Jeff breaks down the details of how the body functions with (and without) a sufficient amount of sleep, you’ll gain a clear understanding of the importance of tracking how much sleep debt you’ve been accumulating, especially once you realize that the quality of your performance in anything diminishes in conjunction with the increased amount of sleep you continue to lose.

Jeff also clues us in to why worrying about the “quality” is actually hugely misguided, and why our primary focus should be instead on reducing sleep debt. Jeff also shares the fascinating behavioral science research that underpins the app and makes behavior change both successful and sustainable. As he explains, changing habits is totally possible: however, only within the right conditions can this change be possible.

Product Links
Male Optimization Formula w/ Organs – MOFO!

Brad’s Macadamia Masterpiece

Butcher Box Home Delivered Meat

Dry Farm Home Delivered Sugar-Free Wines

Vuori Clothing

RAOptics Blue Light-Blocking Eyewear

Primal Kitchen Collagen

Organifi Gold Powder
Organifi.com/brad

Iron Neck