Facebook Ads For Drop Servicing (Beginner Tutorial)
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What’s up? Drop servicers, Dylan Sigley here. In this video here. We’re going to be talking about how to get sales with Facebook and in particular how we got this sale here. Using a strategy on Facebook, targeting business owners that you can go right away and use yourself. And we’re also going to be talking about a little strategy that I use to push potential clients over the fence when they have some worries and doubts. And you’re going to be on a take this template and this strategy, go and start your Facebook campaign pushing any potential clients over the fence and scale your drop servicing business.
So essentially what happened with the sale here is the client had seen one of our ads on Facebook. They filled out a form and they found our website. And from there they got in contact with us, but they had some worries and doubts around whether they wanted to pay 100 percent upfront. So they were a little bit worried about paying. But literally all you need to do in these cases is just tell them that that’s how it works. And then they’re going to be happy to do it with you. So the template that i use for this, I’ll show you now was pretty simple. And it allowed us to push him over the fence when it came to making the purchase. So when it comes to Facebook advertising with drop servicing, it’s a little different.
For example, with Amazon, FBA or drop shipping, you’re targeting pretty general audience usually, you know, going as deep for the most part as trying to find decision makers, companies that have a budget for your service. So you need to be very specific with who you’re targeting. Luckily, I’m about to share a few strategies with you here that none of the other drop servicers out there really know about. Because to be honest, few, not many people use Facebook for drop servicers. Now, many of the people that I’ve met that actually do drop servicing like me actually use Facebook for drop servicing. And the people out there that might say they do probably can’t show you the results from their Facebook advertising campaigns either. So these strategies are, first of all, to target job titles. Obviously, we want decision makers, right, so we can get our audience down really well by just targeting job titles and so many job titles to choose from. So you can just go down the list of different decision making job titles such as founder, co-founder, owner, CEO, managing director, president, vice president, marketing manager. All of these are great job titles to on Facebook. The next option you have is you could target a combination of these two so you can target small business owners plus Facebook page Edmond’s. If you add those two together, it can be a really great audience target as well. Then your third option is actually to create custom audiences by downloading lists of leads using something like snov.io, then uploading that list to Facebook. As a custom audience, you’re going to create look like audiences from that custom list that you can target.
So you could, for example, upload a list of 1000 CEOs and then when you create a lookalike audience of those 1000 CEOs, you’re going to have a very targeted campaign. And this is going to be very powerful. If you test all three of those strategies, you’re going to get some pretty great results. So I recommend starting with those three to get started. But what we’re going to get into later on this video is actually an in-depth tutorial, right. Take you through the process of building a Facebook campaign. Step by step. So it’s pretty exciting stuff. But before we do, I want to use this example on the screen here of a sale from Facebook to kind of provide you with an illustration of another concept which is being willing to walk away, because if you’re willing to walk away, then you’re not going to give so much ground. Potential clients that you end up losing out. Right. And they see a win win situation. And if you know you’re being win win and your potential client isn’t being win win, then you really need to stand your ground. And this is really what happened in this case. So what happened was this person reached out to us and they seemed like a great person has nothing against them. I’m blurring out all the information. Everything, of course. I don’t want to give you this as a general idea. So they were excited to get started. They said next steps, we need to get the ball rolling, which is awesome.
The great thing about Drop Servicing is there’s so many options in terms of marketing channels. One of the most powerful ways to get high ticket drop servicing sales if Facebook advertising. In this video we’re going to break down how to build Facebook campaigns for Drop servicing so you can go out there and scale your Drop service business to the moon.
