Luxury car manufacturers plying their trade in golf goods is nothing new. With many high net-worth customers also playing the game, it’s only natural that many carmakers offer clubs to go with their cars. Bentley’s in-house line of Japanese-forged clubs being the prime example, while Porsche also had a brief period manufacturing its own clubs in the late ’90s.
Even so, outside of many famous drivers’ love of the game, the worlds of motorsport and golf have never really clashed in a big way. That was until yesterday, however, as Formula 1 World Champions McLaren Racing announced the launch of a brand new high-performance golf venture to debut in April.
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“Taking our benchmark‑setting engineering standards from the grid to the golf course feels like a natural step,” said McLaren Racing CEO Zak Brown.
McLaren Golf, as it will aptly be known, aims to tackle the luxury end of the golf market, and has some serious technical heavyweights on board in its pursuit of its next championship-winning formula.
“This launch will extend McLaren’s DNA – built on decades of experience in elite motorsport and supercar engineering – into a new category,” says a press release from the team, “led by a dedicated team of golf-industry experts and world-class engineering minds”
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Neil Howie, a former President of Callaway Golf Europe, will serve as the golf arm’s CEO, while it’s reported that technical staff from Cobra and TaylorMade have also joined the venture.
There’s currently no indication as to exactly what the new range will comprise, but given the staff McLaren have acquired it’s fair to assume it’ll cover both soft and hard goods.
While golf and F1 have very few formal links, McLaren is a team that has a demonstrable affinity for the game. CEO Zak Brown and driver Lando Norris, currently the F1 World Champion, are both avid fans of the game and are regular fixtures at the BMW PGA Championship Pro-Am each year.
Norris also took part in the Netflix Cup in 2023, where he and fellow F1 drivers Pierre Gasly, Alex Albon and Carlos Sainz played in a team event alongside PGA Pros Rickie Fowler, Justin Thomas, Max Homa and Tony Finau.
McLaren will kick off their 2026 F1 season this weekend as the Championship gets underway in Melbourne at the Australian Grand Prix.
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