Citigroup asked to find investors
LIV interested in valuations of $300m
League is backed by PIF
LIV Golf has reportedly appointed Citigroup to find investors as it plans to sell minority stakes in its two teams.
The golf league is considering valuations of up to $300 million, with the sale planned for this year, Bloomberg reported, citing unidentified sources.
The option of selling a controlling stake in one of the teams is also being considered, without disclosing the team’s name.
This month LIV Golf executives told Front Office Sports that all the league’s teams will soon be worth $1 billion.
“Our goal is to build 13 billion-dollar franchises,” said LIV’s head of team business operations, Katie O’Reilly.
On Wednesday the rebel golf league, which continues to be in dialogue about merging with the PGA Tour and DP World Tour, announced Rolex as an official partner. The Swiss watchmaker has been an official partner of the PGA Championship since 2021 and Open Championship for almost 25 years.
LIV Golf has been rocked in recent weeks by the resignation of top US stars Brooks Koepka, a five-time Major winner, and Patrick Reed, who won the Dubai Desert Classic last weekend, who have pledged their allegiance back to the PGA Tour. Henrik Stenson, the 2016 Open Championship winner, has also reapplied to join the DP World Tour after suffering relegation from the LIV Golf series at the end of the 2025 season.
In October LIV Golf’s UK operations reported a 2024 loss of $462 million, bringing accumulated losses to more than $1.1 billion since its launch.
Spearheaded by Saudi Arabia’s Public Investment Fund, LIV Golf was launched in 2022 with a “promise to disrupt professional golf”.
Further reading:
The 2025 season included events in Australia, Saudi Arabia, Singapore, South Africa, Hong Kong, Mexico, Spain and the US, with each tournament offering a $25 million purse and a $4 million winner’s prize.
The league has announced updates to its competition and format for the 2026 season, increasing total team-retained prize funding by $5 million per event, according to a statement.
As a result, weekly team prize payouts will double to $10 million and all 13 teams will earn prize money each week based on finishing position, rather than only the top three teams.
The league also launched a $2.3 million prize pool per event in 2026 to reward individual performances of podium finishers each week.
In total, LIV Golf’s 14-event season will reward $470 million in individual and team purses for 2026 performance.
