10 Golf Equipment Truths Manufacturers Do NOT Want You To Know

10 Golf Equipment Truths Manufacturers Do NOT Want You To Know

Every week, it seems like a new golf equipment “fad” hits the market. But which trends are actually game-changers, and which ones are just clever marketing?

In this honest, no-holds-barred video, we break down 10 of the most talked-about golf equipment trends to determine if they’re real performance breakthroughs or just passing phases.

We dive deep into the gear that promises to lower your scores and discuss the truths the major manufacturers might prefer you didn’t hear.

What You Will Learn in This Video:
The Mini Driver Debate: Are they a niche tool for Tour pros, or a realistic driver replacement for the average golfer?

Arm Lock Putters: The Unfair Advantage? We discuss why more golfers might benefit from this unique putting style despite the traditional resistance.

The Problem with One Length Irons: Why this great concept hasn’t caught on and what it needs to succeed.

High-Toe Wedges: Are they just about looks, or do they offer tangible performance benefits in the rough that you’re missing out on?

The Carbon Era: Is the push for carbon in drivers a revolutionary technology or just a clever marketing narrative to sell a new product?

PLUS: We cover Utility Iron sets, HL (High Launch) Irons, Zero-Torque Putters, and why more forgiving irons are ending up in the bags of better players.

Which trend did I miss? Let me know your thoughts and push back on my opinions in the comments below!

NOW AVAILABLE ONLINE LESSONS WITH MARK CROSSFIELD, check out his packages here: https://skillest.com/coach/markcrossfield

—–
SAVE MONEY and support the channel by using my affiliate links.

I’ve partnered with top companies to offer discounts on launch monitors, training aids, range finders, and more.

Check out all my affiliate deals here:
https://crossfieldgolf.info/Affiliate-Discounts

—–
Sign up for my FREE golf tips newsletter:
https://www.crossfieldgolf.com/

—–

Welcome to the Mark Crossfield Golf channel, your ultimate destination for all things golf! Whether you’re a beginner just learning how to swing a golf club or a seasoned golfer aiming to refine your golf swing, this channel is here to help you master every aspect of your golf swing.

At Mark Crossfield Golf, we know that mastering your golf swing and perfecting your golf grip are fundamental to becoming a better golfer. Our videos dive deep into the essentials of a solid golf swing, teaching you how to swing a golf club with precision and power. From golf swing basics to advanced golf swing drills and techniques, we cover it all.

Our channel offers a wide range of golf lessons tailored to golfers of all skill levels. If you’re new to the game, our beginner golf content will guide you through the fundamentals, including the golf grip, golf stance, and how to execute a consistent golf swing. For more experienced players, we provide advanced golf lessons on topics like ball striking and perfecting your golf swing.

Choosing the right equipment is crucial for any golfer. We provide thorough reviews of the best drivers and best irons to help you make informed decisions. Whether you’re searching for the best drivers for beginners or looking for high-performance golf clubs that can take your game to the next level, our reviews cover all the top options. Learn about the latest golf technology and discover which equipment is best suited for your game style.

Every golfer knows that small adjustments can make a big difference. Our channel offers a wealth of golf swing tips designed to help you improve every part of your golf game. Learn how to hit the driver straight, avoid common mistakes, and develop a strategy for better golf shots. We provide detailed advice on mastering your short game and putting, ensuring you’re equipped with the skills needed to lower your scores.

Understanding the mechanics of your golf swing is key to improvement. Our slow motion golf swing analysis breaks down each part of the swing, helping you identify areas for refinement. By performing slow motion golf swing analysis, you can make precise adjustments that lead to more consistent and powerful golf shots.

At Mark Crossfield Golf, we believe in building a community of passionate golfers. Join us as we explore every aspect of golf, from golf swing basics to golf lessons for advanced players. We encourage you to leave comments, ask questions, and share your experiences. Our community is all about learning, growing, and enjoying the game of golf together. By engaging with our content, you’ll gain access to the best golf tips, golf lessons, golf swing advice and equipment reviews available.
Don’t miss out on the latest videos designed to help you improve your golf swing. By subscribing to our channel, you’ll receive regular updates on new golf tips, golf lessons, golf swing drills, and equipment reviews.

in the world of golf equipment where there is 
a new fad that seems to come out every week. But what trends are actually here to stay and 
what trends really make any difference? Well, let’s discuss that in this video because I have 10 
golf equipment trends that we are going to break down to see if they’re just fads or are they real 
game changers. Mini drivers, they came, they went, and now they’re back again. Definitely more of 
an uptake at certain tour events, tour players putting them in the bag at certain courses where 
it fits. And I feel that’s a little bit what this club is about. There will be outlier golfers out 
there who swear by them because they struggle with their driver. Slightly smaller length. They like 
the smaller head dials in their strike a bit more is what they will say. To be fair, most golfers 
need as big a head as they can get and they could come down the grip a little bit if they really 
wanted a mini driver in their bag. It’s still very nichy. Are they a good club? I would say they 
are. And for the people who swear by them, keep swearing by them. And if you’re a tour pro who can 
just bung one in when it’s needed and take it out, then absolutely that’s a great idea. But most 
everyday golfers can’t do that. Are they here to stay? I reckon they probably are. I think you’ll 
see manufacturers like everyone have a go at it. Some will succeed, some won’t. So, there’ll 
be less manufacturers who probably make them going forwards. I I think people get a little over 
excited about mini drivers, but if you like them, then enjoy them. Arm lock putters, the putter that 
goes up your arm and locks in like we see Bryson using. For me personally, I think more golfers 
would putt better with one of these putters. I’ve tested them. I think they can be really, really 
good solutions to a task. It’s as basic as that. We’re into the tradition of golf and often that 
maybe holds us back a little bit. People don’t want to look different on the golf course. People 
certainly don’t want to look different to have a different putter and then not be the best putter 
in the world because that’s a very easy target for anyone who wants to take the mick out of you when 
your mates are ribbing you a little bit. But to be honest with you, I like the idea of unlock 
putters. It definitely clicks in my head when I use them how much more connected it feels. I do 
think more golfers would benefit from trying them. Certainly if that if I ever had any wobbles 
in my putting. to any of those nasty little unmentionable wobbles. Arm lock putters would 
be the first place I would run to and test if it was a part of my game that I felt needed improving 
with a bit of a shock in equipment. I hope they’re here to stay and I hope more of you test them. 
If you want to push back on any of these ideas and opinions, do in those comments down below, 
let me know. And also, what trends am I missing out on on the golf equipment world and what will 
be new that we haven’t seen yet? Let’s have those comments firing off. Remember to hit a like button 
down there. Don’t be afraid to subscribe for more fun free golf content. One length irons. So nichy, 
isn’t it? So few people you see everyday golfers really go for one length irons. It’s such a good 
concept where all irons are the same length. They’re the same lie. It’s just the loft that 
changes. So you in effect kind of have one setup and feel for every swing. Kind of does make sense. 
So, there’s been some interesting tests that show it can help golfers. Whenever I’ve tested one 
length irons over the past, definitely you have some issues in launch and spin often in the longer 
clubs, but I think as they develop that can get better. I don’t think golfers will take to this. 
Personally, having an over long niner wedge is a little scary for some golfers. I do think it’s a 
good concept. I do think more people should test it. I don’t see it really catching on. It’s only 
a few manufacturers who ever really pushed it and one of them obviously was around. Bryson’s 
pushing of it and he isn’t even with that company anymore. So, one length irons I think 
they’ll just keep coming back and going out and coming back. It’ll be one of those kind of wavy 
trends in golf, you know, where something is new, even though it was new 10 years ago, it’s new 
again. That’s the golf equipment industry. High toed wedges. wedges with the grooves all the 
way up into the toe and have more weight up in the toe. This is something that we’ve kind of 
seen drift in, drift out, and come back. I use one in my set. Many manufacturers have made them. 
Ping made kind of the original one years ago. So, again, this isn’t nothing new, but it’s one of 
those trends that just kind of comes back and goes out. I don’t understand. Apart from looks, 
so do they look a little bit more ugly? Yes. Do they look a bit funny with the grooves all across 
the face? Yes. But that’s only relative to what we perceive is the norm or what we’ve got used to 
looking at. Do you hit balls across all parts of the face on a lofted wedge? Yeah, like right up in 
the toe as well when the grass is long. Do you hit shots in places on your wedges where there aren’t 
grooves at the moment? Yeah, you can do. And that’s not even a mit. If you open a face, that 
ball’s going to move across that face diagonally. So having grooves all across up into the toe and 
a higher toe for support when you’re pitching out a long grass or chipping out a long grass only 
makes sense. I feel like it is the looks only that make people not go for these wedges or even 
test them where actually the performance if it was just focused on that they absolutely would 
put them in a little bit more. What do you think of high toaded wedges? Hybrid and utility sets. 
So sets of irons that look like little hybrids. This is something that just has never caught on 
and there is fewer and fewer being made and I think it is such a powerful place for irons to 
be. So many golfers could benefit from having the most friendly clubs in their bag possible. 
People just don’t like the looks of them. They don’t like the sounds and feels. Maybe people 
get comments that they don’t like if they use these kind of irons cuz they are not traditional. 
Whatever that means. I fear this is a trend that we’re actually coming out of and a trend that 
never really got going and one that I would be super keen for more golfers and more manufacturers 
to push. As with anything in the golf industry, things go in circles. I think they’ll come back at 
some point as golfers realize performance should be far outweighing what looks do in a golf club. 
But hybrid and utility sets, they’re definitely less and less manufacturers and they’re tending 
to go down right down into the cheaper bracket of clubs. And as soon as you put a set of clubs in 
a cheaper bracket, believe it or not, even though golfers say they want things cheaper, if you make 
things cheaper, they often don’t sell that well in golf cuz also golfers tend to be a little bit more 
wealthy and they want their quality stuff or what is perceived quality. Utility irons, let’s keep 
them. Let’s hang on to them. So many of you could benefit from them. HL on iron sets. So a higher 
launch inversion of the iron sets. I think I get why these are here and I think more golfers should 
think about using them. But it’s so interesting, isn’t it? It’s the golf industry have created 
a semi-issue. So strengthening lofts and then they’ve created their own gap which they then 
plug with their own solution. Isn’t that perfect for the ultimate cell to golfers? So, high launch 
irons where they’re the truer lofts of the same technology in the stronger loft version. I get why 
they’re there and I think lots of golfers should think about it. When my daughter started, I got 
her truer lofted irons cuz I just wanted her to get that ball pushing up in the air as quick as 
possible. And it really gave her confidence with launch, gave her confidence with angle of attack 
cuz she knew the ball was going to shoot up easier with chewer lofted irons. I use stronger lofted 
irons myself for my game, but I have no problem keeping the ball up in the air particularly. I 
get why they’re there. I think it’s funny that they’re there because they’re only there because 
the manufacturers created a hole which they then plugged, which is hilarious. But what are your 
thoughts on the higher launch irons? The biggest problem I find with these kind of clubs is most or 
many fitters don’t tend to have this iron for you to test. They talk about them. Everyone talks 
about them. I’ll talk about them in reviews, but they never send them really to review because 
it is just the same iron just with more loft. So, I just feel maybe golfers won’t get access to 
them enough to test, which would be a shame cuz I think for some golfers, they absolutely can really 
help because they’re just kind of where irons were before the loss went really strong. Zero torque 
putters. This has definitely exploded. More and more manufacturers are bringing this idea into 
their range. I mean, to be fair, we’ve had zero torque putters before. I had one made for me 
years ago at a golf show from Adele putters, and I’ve always liked that concept. Even when 
I picked that putter up, they made one for me, and it felt lovely. I get it. I think this is 
something that is actually got the chance of helping some players improve. Again, it will 
be player specific. This will be a category of putter, I think, that will now just stay in golf 
forever. There’ll be different versions of it, different ways the shaft enters, so different kind 
of looks which people might want more or less in a zero torque putter. But as we are all so personal, 
some people might want certain rotations with a face and some people might not. And obviously 
having less torque in a putter on strikes is a good thing for most golfers. I think this is a 
great I wouldn’t say innovation because it’s been around before, but it is a great blast and blowout 
in the industry that’s made the putter world maybe look at a different route of trying to offer 
some solutions to golfers. If you haven’t tested one already, definitely if you’re looking for 
improvements in your putter and you want to putt better, I would go and test one. driving irons, 
utility irons, the iron that’s not a hybrid, but it’s chunky like a hybrid, but it has a 
flat face. Definitely more and more golfers are realizing that these irons can be hit, 
certainly if you have certain speeds. Often, we find golfers who have certain speeds don’t like 
low lofted hybrids because of the curved face, the ball can kind of curve too far offline. This is 
something I have found where I now have a twoiron in my bag. These aren’t new. These have been 
around for years and certainly were made years ago called driving irons. But they’re definitely 
advanced in their looks to try and blend more with certain clubs. Their turf interaction, so 
they’re better from the ground and the tea, and their overall performance seems to have more 
love to them, so they’re helping with mis hits and they’re putting the weight in better places rather 
than just making a chunky iron. I think these are here to stay. They never really went away. I 
think if you haven’t got certain speeds, stick with your hybrids. They generally are friendlier 
than the utility irons. But you go on tour ranges, you see these kind of irons going down now 
and replacing even five irons. So traditional five irons slowly even some of them are going 
definitely four and three irons. We don’t see them anymore. Utility irons definitely here to stay. 
If you’ve got certain speeds, go and try one. If you want to push back on any of these ideas and 
opinions, do in those comments down below. Let me know. and also what trends am I missing out on on 
the golf equipment world and what will be new that we haven’t seen yet. Let’s have those comments 
firing off. Remember to hit a like button down there. Don’t be afraid to subscribe for more fun 
free golf content. Are we in the carbon era? The carbon everything. Carbonface drivers. Obviously, 
we got Taylor made to push that narrative. We’ve seen some crazy stuff coming from their 
tour players around their current drivers and the ideas possibly around carbon. I think this is 
something that will pass. I don’t think this will stay forever. It certainly hasn’t move the needle 
when you look at any tours. Golfers haven’t become more accurate and they certainly aren’t getting 
any longer. That is all leveled out. I think if you like that dull feel, you love a brand say 
make that kind of carbon claim, then go for it. I don’t certainly see him particularly as worse. 
I definitely don’t see him as any better. I do see it as a way of creating a narrative around 
a market that’s hyper competitive in the driver world where you have something different and new 
to say. I see it more as that. And to be fair, most companies are looking for that narrative. 
Nothing really is changing massively. Are we in a carbon era? Has driver technology changed 
forever? Well, we were in it years ago and we’ve kind of come back to it pretending it’s new and 
there’s definitely been some hiccups. We’ve seen quite a few tailor made players staying in 
older product, suggesting that maybe getting that consistency of performance with different 
materials is always one of those big challenges that all manufacturers of any product struggle 
with. I see this one as a bit of a passing fat. What do you think? More forgiving irons in more 
golfers bags. Traditionally, we’ve seen blades for better players and game improvement irons for 
higher handicappers where this still does come through as a generalized case. We’re definitely 
seeing more game improvement irons across wider ranges of players. So, it’s the better players, 
the lower handicappers who are having the realization that maybe getting a bit more help 
isn’t such a problem for your ego if your score is lower. And vice versa, if you are a lesser or 
higher index golfer, but you have certain speeds and you strike the ball kind of okay, but you’re 
maybe not that good at controlling face, you might think you want that slightly more players irons. 
The way iron sets have moved definitely with less companies producing kind of regular iterations 
of their blades. They’re kind of leaving them now and focusing more in that kind of game improvement 
and player improvement iron. I think we’re seeing more and more golfers have better choices of 
clubs. And as fitting gets more important, making sure you’ve got the right irons for you. 
And the right iron might mean the right five iron, the right seven iron, the right six iron, the 
right wedge. They can all be different irons. They don’t have to be from the same set. So 
making use of all irons, game improvement through the blades and making sure every iron 
in your bag is right for you is definitely in my opinion the future of where custom fit needs to 
go rather than people just buying sets of irons. More awareness of what all the ions can 
do is absolutely and should be here to