Viya has strengthened its long standing relationship with European Tour Destinations with the addition of Yas Links Abu Dhabi and Saadiyat Beach Golf Club to the network. The partnership already included three of Viya and Dubai’s most recognised golf venues Emirates Golf Club, Dubai Creek Resort and Jumeirah Golf Estates and now extends across the United Arab Emirates through Viya’s two championship venues in Abu Dhabi.
Host to the DP World Tour’s Abu Dhabi HSBC Championship, Yas Links Abu Dhabi is a World Top 100 course and the home of links golf in the Middle East. It combines world-class design, outstanding playing surfaces, and an authentic coastal challenge that has helped elevate the region’s international reputation. It remains one of the most admired and influential golf venues in the Middle East.
Saadiyat Beach Golf Club is a luxury beachfront destination and the first Audubon certified course in the United Arab Emirates. Set along the shores of the Arabian Gulf, it reflects a strong commitment to sustainability and offers a relaxed, yet refined, playing experience framed by panoramic sea views. It is regarded as one of the country’s most scenic and environmentally conscious golfing venues.
Christopher May, CEO of Viya, said: “Expanding our relationship with European Tour Destinations through the addition of Yas Links Abu Dhabi and Saadiyat Beach Golf Club represents an important step in the continued international development of our portfolio. We have seen the value of this partnership first-hand through our clubs in Dubai and we remain committed to strengthening our collaboration with the group. This expansion also brings meaningful benefits to our members by providing access to a wider network of world class destinations and enriching the overall value of their club experience.”
Ian Knox, Head of European Tour Destinations, added: “Viya has consistently demonstrated a clear commitment to world-class experiences across its venues and we are very pleased to welcome Yas Links Abu Dhabi and Saadiyat Beach Golf Club into our network. The existing partnership with Viya’s Dubai clubs has already shown the strength of our collaboration and the addition of these two acclaimed Abu Dhabi courses creates one of the most comprehensive collections of member venues within our portfolio. It also provides an excellent motivation for members from across the network to visit the United Arab Emirates and experience the very best of this exceptional golfing destination.”
The expanded partnership provides all five Viya venues with access to European Tour Destinations expertise across tournament strategy, operational development and global marketing. Clubs also benefit from ongoing support in areas such as guest experience, course conditioning and long term planning, with Viya teams gaining year-round development through European Tour Destinations workshops, audits and conferences that help refine standards, accelerate innovation and strengthen the global positioning of each venue.
Members of the above Viya clubs will enjoy preferred access to leading destinations within the network, including former Ryder Cup venues Marco Simone Golf & Country Club in Italy and Le Golf National in France, as well as 2031 host venue, Camiral Golf & Wellness in Spain. In addition, members will have access to La Hacienda Links Golf Resort on the Costa del Sol and Terre Blanche Hotel Spa & Golf Resort in the south of France, further enhancing the value and global reach of their membership.
