Wales Golf has announced a new partnership with online customer relationship specialists The Revenue Club to help golf courses in the country maximise revenue from their online channels.
The move comes after a series of successful workshops that were delivered by both organisations across the region, as part of the package of support that is offered to Welsh golf courses to aid their sustainability and growth.
The Revenue Club will be helping affiliated golf courses to make the most of their online systems and marketing channels and to develop their visitor revenue from both local business and inbound tourism.
In the workshops, the launch of the new Wales Golf tee booking platform, which is powered by dot.golf was announced. The new system will provide a new ‘commission-free’ distribution channel for Welsh clubs to market visitor tee times, with the option of free club management software for clubs to control their operations and membership.
Alongside their core services of revenue management, digital marketing and reporting, The Revenue Club will be supporting clubs that adopt the new platform to help raise their profile and realise the commercial potential of the system.
At the opening workshop hosted by Conwy Golf Club, Revenue Club Director Rob Corcoran said: “This is an exciting time to be working with such a forward-thinking governing body in Wales Golf, and the provision of this innovative software offers more revenue opportunities for clubs in the country. The uniqueness, quality and value of golf courses across Wales make it an incredibly appealing destination for golfers, and we are really looking forward to helping them capitalise on these emerging, technological opportunities.”
Hannah McAllister, Chief Executive of Wales Golf, said: “The initiation of our new service takes the provision of support to our clubs into new ground. We are delighted to be working alongside The Revenue Club whose expertise will make the initiative a tangible success that will help the sport to grow and continue to develop participation across the country.”
