Most of us know Sugarloaf Social Club (SSC) as a clothing and accessory brand that has been leading the way in golf fashion and lifestyle since 2011. Ian Gilley is the founder of the brand and has created some amazing products, primarily in the soft goods category. While clubs have not been the focus of SSC, there have been some limited collabs in the space before working on the Tour 3 putter with Makino.
Makino is a Japanese golf brand founded by Shohei Nomura, an industrial designer based in Tokyo. All Makino’s products are made in small batches where precision and craftsmanship are the most important factors.
To be completely honest, I saw the putter on the Sugarloaf website and wasn’t blown away. When taking the putter out of the box, my mind changed, as the quality of the putter and classic look don’t come through with online pictures.
At first glance, the putter appears a little chunky, with larger shoulders that are very defined near the back cavity area. The bumpers are clean and a good blend of rectangular with softened edges. The topline is definitely on the thicker side, but for some golfers, like myself, it can be used as an additional alignment aid to ensure the face is square to the target.
A single sightline is machined into the flange and filled with white paint, creating a simple and traditional look. A shallow milling pattern is used on the face, featuring the model name and the “S” of Sugarloaf on the heel. The little details like the “Play or Perish” motto on the L-neck are excellent touches that let you know this isn’t a mass-produced putter. 
On the grip wrapping, I was surprised to see there is a sticker that says this is an un-plated putter and could rust…but the putter is made from stainless steel? Now I am not a metallurgist, but a search on the old Google machine told me that SUS303 stainless steel uses materials in the alloy, like sulphur, that make it a little more susceptible to corrosion if you aren’t careful. No rust has shown up yet, but I guess that explains it.
On the green, this putter offers a much softer feel than I and a coworker expected from the face milling. SUS303 and the thick face create a really nice feel and sound! The putter is still responsive, however, and you will get good feedback on putts that you don’t hit on the center of the face.
The putter’s sound is also softer, with not really a click but a more gentle knock as the ball leaves the face, even with a firmer ball like the Pro V1x. Ball speed is consistent and repeatable, and while there is no real high-tech engineering in this head, it performs well enough on mishits. Distance drop off from putts off the toe and heel aren’t massive, and there is still a decent chance you get that ball to the hole.
At the end of the day, this putter is much more than I thought it was going to be. The shaping and quality of the finish are phenomenal, showcasing the skill of Makino and the creativity of Sugarloaf. Traditionalists will love the classic look, while feel players will be impressed by the softness and responsiveness the Sugarloaf Social Club x Makino Tour 3 provides.
See more in-hand photos and read what GolfWRXers are saying in the forums.
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