In a monumental series of announcements that underscore its enduring commitment to both sporting excellence and community enrichment, the New Zealand Open has unveiled a powerful trifecta of initiatives: the official launch of its dedicated Charitable Trust, the welcoming of Bayleys Real Estate as a new Major Sponsor, and the reaffirmation of its key partnership with SBS Bank.
These strategic developments, detailed in quick succession, ensure the 105th New Zealand Open, scheduled for February 26 to March 1, 2026, at the stunning Millbrook Resort in Queenstown, will not only continue its legacy as the country’s premier golfing event but also significantly amplify its philanthropic and social footprint across New Zealand.
A New Era of Giving: The Charitable Trust Takes Flight
The most profound structural change in the tournament’s history is arguably the official launch of the New Zealand Open Charitable Trust (NZOCT). Established in late 2024 and formally granted charitable status in March 2025, the NZOCT marks a dedicated effort to harness the power of the 104-year-old tournament for the greater good. This mechanism mirrors successful charitable models employed by the world’s leading golf championships, positioning the New Zealand Open as a platform for tangible, meaningful impact.
The Trust’s mandate is explicitly two-fold. Firstly, it aims to deliver direct support to the communities of Central Otago and Northern Southland, the regions that serve as the spectacular backdrop and logistical heart of the tournament. Secondly, it is dedicated to fostering new opportunities and initiatives specifically designed to grow and support the game of golf across the entire nation.
Funds raised under the NZOCT’s banner are earmarked for several critical charitable purposes, encompassing environmental protection, crucial health and wellbeing initiatives, educational pathways, and creating opportunities for youth and people with disabilities to participate in the sport.
To immediately mark its launch, the NZOCT announced its inaugural community initiative: The Journey to the New Zealand Open. This innovative project is designed to create a genuine pathway for young golfers residing in the tournament’s host region to compete for a coveted spot in the official Pro-Am field. The journey is structured around a series of grassroots, club-based qualifying events held throughout November and December at key locations including Queenstown Golf Club, Wanaka Golf Club, and Cromwell Golf Club. Top performers from these preliminary stages will advance to a high-stakes final event at Millbrook Resort in late January 2026. The ultimate winner will secure the inaugural NZOCT trophy and a fully paid Pro-Am spot via a dramatic, climactic closest-to-the-pin playoff—a fittingly intense end to an inspirational community pathway.
NZOCT Chair, Brian Cadzow, articulated the vision behind the initiative, stating: “This project captures exactly what the Trust is here to do. It builds stronger ties between the tournament and our community, inspires the next generation of golfers, and shows how we can use the New Zealand Open as a force for good.”
New Zealand Open Chairman, John Hart, echoed this sentiment, welcoming the Trust as a vital new facet of the event’s structure: “It is great to see another facet of the tournament develop that builds on the value of the New Zealand Open and its contribution to New Zealand and the community,” Hart commented. The NZOCT Trustees have established a bold, long-term goal to build an endowment fund, ensuring that the financial support for charitable projects remains sustainable and enduring for decades to come.
Corporate Alignment: Bayleys and SBS Bank Drive Event Stature
Complementing the enhanced charitable mission is a reinforced corporate structure, solidified by significant partnership announcements with two premier Kiwi brands.
Bayleys Real Estate: A New Major Sponsor
The New Zealand Open is thrilled to welcome Bayleys Real Estate as a new Major Sponsor. This partnership is celebrated as a union between two truly iconic New Zealand entities, both characterized by their national prominence and shared values. Bayleys, recognized as New Zealand’s premier full-service real estate company, boasts an unmatched expertise across residential, commercial, rural, and property services, operating through a national network of 22 franchises.
The collaboration is rooted in a mutual passion for showcasing the very best of New Zealand and a strong commitment to local communities. The inclusion of Bayleys as a Major Sponsor immediately strengthens the tournament’s financial foundation and reinforces its standing on both the domestic and highly competitive global golfing stage.
John Hart emphasized the natural synergy of the new relationship: “We are delighted to welcome the Bayleys family to the New Zealand Open. Their national reputation and strong community values make them a perfect partner as we continue to elevate the tournament experience for players, fans, and partners alike.”
For Bayleys, the sponsorship is an active demonstration of their corporate philosophy. John Bayley, Founding Director of Bayleys Real Estate, expressed the company’s pride: “The New Zealand Open is one of the country’s most iconic sporting events, and we are thrilled to be part of it. At Bayleys, we are passionate about building strong communities and celebrating the best of New Zealand. This sponsorship allows us to align with a tournament that embodies our values and inspires people both here and internationally.”
SBS Bank: Backing the Volunteer Heartbeat
In equally significant news, SBS Bank has reaffirmed its long-standing commitment to the New Zealand Open, continuing a valued partnership that began in 2018. As a trusted New Zealand financial institution with deep roots across the South Island, SBS Bank’s decision to renew its key partner status highlights a sustained dedication to the shared values of community, tradition, and operational excellence that define the event.
Crucially, SBS Bank maintains its pivotal role in supporting the backbone of the tournament: its massive 500-plus strong volunteer army. This dedicated group, comprising local and international golf enthusiasts, is fundamental to delivering the world-class experience for which the New Zealand Open is renowned among players, spectators, and global broadcast audiences. SBS Bank’s commitment ensures this volunteer force is appropriately recognized, resourced, and celebrated for their selfless contributions.
Tournament Chairman John Hart highlighted the undeniable impact of this support: “Their continued backing of our incredible volunteer army is helping us deliver an amazing experience for every single volunteer, which is highlighted in the over 71% return rate of volunteers from the 2025 event.”
Mark McLean, CEO of SBS Bank, described the continuation of the relationship as a natural and fitting alignment for the bank. “As a New Zealand-owned bank with deep community connections, we’re proud to continue our support the New Zealand Open,” McLean stated. He added, “The tournament showcases the very best of our country—from the stunning setting of Queenstown to the spirit of competition—and we’re especially proud to recognize the 500-plus volunteers whose efforts make this event such a success. Supporting them is a privilege, as they embody the same community spirit that lies at the heart of SBS Bank.”
A Unified Vision for the 105th Open
Collectively, these three announcements paint a vibrant picture for the future of the New Zealand Open. The establishment of the Charitable Trust, with its inaugural “Journey” pathway, ensures the tournament’s success translates directly into community benefit and grassroots golf development. Simultaneously, the reinforced corporate support from a brand new Major Sponsor in Bayleys Real Estate and the sustained, vital backing of SBS Bank provides the financial and logistical stability required to maintain its high status on the PGA Tour of Australasia and the Asian Tour.
The upcoming 105th New Zealand Open, hosted at the world-class Millbrook Resort, is thus set to be an event defined not just by the competition on the greens, but by the strength of the community and corporate partnerships that bring this iconic national spectacle to life. This unified vision guarantees that the New Zealand Open remains much more than just a tournament; it is a significant national platform for sporting endeavour, economic benefit, and community upliftment.
