Few club manufacturers have captured the imagination of the sport’s gearheads in recent years quite like Avoda.
The American brand rocketed to prominence in 2024 when, in the hands of Golf’s great tinkerer Bryson DeChambeau, its irons won the U.S. Open. Since then, Avoda has garnered itself a growing cult following, boasting of making some of the best players irons on the market while introducing novel new advancements like bulge face irons and uniquely proportioned same and combo length iron sets.
As a direct to consumer brand, Avoda’s irons are also refreshingly affordable. While the bulge face irons used by DeChambeau are uniquely expensive, a standard set of the combo or single length irons will set you back a little under £900, which isn’t much to pay for tech that looks this good and has true major winning credentials.
Now, the brand has found its latest big name devotee in the form of Aussie former world no. 1 Jason day.
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Day has shown an affinity for supporting newer, more progressive brands since leaving his contracts with Nike and TaylorMade a couple of years back. In 2023 he became an investor and early adopter of Payntr Shoes, which have since gone on to become one of the most popular cult footwear brands in the game. He notoriously also set a new course for on-tour style as well, becoming the first major winner to ink a deal with California apparel brand Malbon golf.
As reported by GolfWRX, Day has been spotted with the same curved face irons used by DeChambeau in his bag in the lead up to this weekend’s Bank of Utah Championship. Now, he has some equally IYKYK irons to match his threads.
Equipped with what Avoda calls progressive curved face technology, the bulge face irons, while seeming counter-intuitive at first glance, actually work to counteract gear effect and reduce side spin on mishits, the result being tighter dispersion and a tour-level iron with crazy amounts of forgivenss.
As reported by GolfMonthly, Day’s irons do have a number of tweaks compared to the retail version available now. Going against Avoda’s standard practice, Day’s irons are reportedly built to more conventional variable lengths, and have different soles and head shapes.
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We’ll have to wait and see whether or not the Avodas make their way into Day’s bag for tournament play this weekend, but if you want to learn more about his new set, you can do so at Avoda’s website.
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