The PGA Tour has officially embraced a major online golf media brand, and Bryson DeChambeau seems to be getting the last laugh
Bryson DeChambeau has seemingly got the last laugh(Image: Getty Images)
The designation “Content creator” appears ahead of “pro golfer” in Bryson DeChambeau’s social media biography, and the LIV Golf star appears to be having the final say as the PGA Tour officially welcomed a prominent online golf media brand.
DeChambeau has poured considerable time, resources, and energy into his social media channels and content production. He delivered his verdict on Steph Curry’s golf game last week after teeing off alongside the NBA icon.
The two-time major champion is currently producing his second season of “Breaking 50” for his 2.49 million YouTube subscribers and has been attempting to achieve a hole in one from his living room to the second level for his 2.1 million followers on TikTok.
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The PGA Tour is now welcoming the content creation phenomenon with the launch of the Good Good Championship, a new tournament scheduled to make its debut in November 2026 in Austin.
Multiple individuals have weighed in on DeChambeau’s digital footprint, with Brandel Chamblee being among the most recent, discussing DeChambeau’s LIV Golf performances and how remarkably few viewers are tuning in specifically for him.
“Look, I think Bryson is a compelling watch. But the idea that he is ‘must watch TV’ is poor. I mean nobody rushes to watch the TV when he’s leading a LIV event. The ratings…nobody cares to watch him then, they just don’t,” Chamblee remarked.
Prior to the Ryder Cup, Chamblee offered some observations about DeChambeau, declaring he is a “captain’s nightmare.”
DeChambeau, however, replied and chose the dignified approach. “I think it’s great. I think any time that people can throw stuff at me like that, I enjoy it. I appreciate it. I think it’s good for ultimately the game of golf because it starts to spur conversation on,” DeChambeau said.
“Ultimately, on YouTube, you have to be verified to be able to subscribe and what not. So I don’t think it’s really that honest or true. But it is what it is,” he added.
Bryson DeChambeau will be delighted by the news
Now, DeChambeau is having the last laugh as the Good Good Championship is set to make its PGA Tour debut in Austin, Texas.
Good Good, which originated on YouTube and boasts 1.97 million subscribers, will have its event broadcast on Golf Channel and three properties produced from the PGA Tour Studios, including ESPN+, Sirius XM and the World Feed.
“This tournament is designed to amalgamate our social and live communities together, across all demographics that are passionate about golf,” said Matt Kendrick, founder and CEO of Good Good. “We couldn’t ask for better partners in the PGA Tour and Omni Hotels and Resorts, who not only appreciate our ethos but embrace it,” he added.
The brand, which was launched in 2020, has seen rapid growth on the platform and has since expanded into the media landscape and the broader golf community.
