Golf New Zealand and Steinlager have announced a partnership with Steinlager joining as the Official Beer of Golf New Zealand.
The collaboration will extend Steinlager’s New Zealand’s Finest brand platform into golf, with upcoming content and promotional campaigns offering golfers the chance to win prizes, experiences, and exclusive giveaways nationwide.
Strengthening support for clubs nationwide, Lion will launch a new commercial offering for golf clubs throughout New Zealand, expanding Steinlager’s presence on the green.
Golf is experiencing incredible growth both globally and here in New Zealand, with club membership reaching an all-time high in 2025, up 50 per cent in just five years.
More New Zealanders than ever across all ages are discovering the mental and physical benefits of the game, making golf a sport for life that connects communities across generations. This shared commitment to growth, community, and celebrating Kiwi achievement is at the heart of the partnership between Steinlager and Golf New Zealand.
“We’re excited to welcome Steinlager, one of New Zealand’s most iconic brands, as a Golf New Zealand partner,” said Chae Blewitt, GM Commercial and Marketing at Golf New Zealand.
“Together, we’ll create more experiences and value for golfers and clubs, celebrating the pride and passion at the heart of our game.”
Steinlager has a proud history in golf, having partnered with the 2002 New Zealand Open at Paraparaumu Beach Golf Club, a landmark event that brought Tiger Woods to New Zealand and captured global attention.
Lauren Dyke, Steinlager Senior Brand Manager at Lion, said this partnership builds on Steinlager’s rich sporting legacy.
“At the heart of Steinlager is a beer that champions New Zealand greatness and national pride. Partnering with Golf New Zealand is a natural extension of this longstanding legacy, and we’re excited to back the sport as it continues to grow, celebrating Kiwi golfers, clubs, and communities across the country,” said Dyke.
As the Official Beer of Golf New Zealand, Steinlager will continue its tradition of supporting New Zealand’s Finest from world-class athletes on the international stage to passionate golfers on fairways across the country.
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