Mud Balls Are a Thing of the Past with the New e12 SPLASH
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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new e12 SPLASH golf ball. Featuring a new RPL-X Hydrophobic Coating that repels water, prevents mud balls and provides superior performance in rainy and wet conditions, the new e12 SPLASH is the first ball of its kind.
“We’re thrilled to launch the first ball that delivers truly superior performance in wet conditions,” said Adam Rehberg, Sr. Marketing Manager of Product for Bridgestone Golf. “The RPL-X Coating on the new e12 SPLASH is the result of years of dedicated development and represents another breakthrough manufacturing innovation from Bridgestone’s world-class engineering team. For golfers who play in wet or muddy conditions, the e12 SPLASH is a performance game-changer.”
The new e12 SPLASH features a soft, low-compression core paired with a sidespin-reducing mantle for straighter flight, along with Bridgestone’s unique Contact Force Dimple pattern that maximizes energy transfer at impact. The addition of the innovative RPL-X Hydrophobic Coating takes performance even further, promoting optimal launch and spin in wet conditions. The result is one of the longest and straightest golf balls available engineered to perform no matter what the forecast entails.
The new e12 SPLASH also features Bridgestone’s groundbreaking MindSet technology, developed in collaboration with Jason Day and his performance coach Jason Goldsmith to strengthen pre-shot routine, mental focus, and overall consistency. According to Bridgestone’s consumer research, MindSet has proven especially beneficial for golfers who typically score above 90, a group that represents roughly 75% of recreational players. The simple three-step process—Identify, Visualize, Focus—leverages the visual cue on the golf ball to guide players through an effective routine that can deliver immediate improvements off the tee, around the green and everywhere in between.
The new Bridgestone e12 SPLASH will be available at retail on October 10 and feature a street price of $34.99 per dozen. For help selecting which premium Bridgestone model is the right ball for their game, consumers should try Bridgestone’s Golf Ball Selection Guide.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and beginning in 2006, revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf has also pioneered the development of MindSet technology, the only visual golf ball technology aimed at improving on-course mental focus and concentration. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Jason Day, Kurt Kitayama, Fred Couples, Matt Kuchar, Chris Gotterup, Boo Weekley, and Takumi Kanaya. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact: Emily Scott, JDPR, emilys@jdpr.com
